2 hours ago
Part TimeJunior
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Skills Gap Analyzer
Compare your skills with the requirements for Restaurant PR and see what you need to learn
About 3al Awwal
3al Awwal (عالأول – مطعم و مقهى) is a full-service restaurant, specialty coffee & tea house and shisha lounge on Makdisi Street, Hamra. We seat 130 guests across a 200 sqm floor and a seasonal terrace, open 9 AM to 3 AM.
We serve Lebanese food, breakfast, café service and what we believe is the best shisha in Beirut. All meat is halal and the venue is fully alcohol-free. Our guests are mainly couples, families, professionals and students.
Role summary
The PR Specialist makes 3al Awwal known across Beirut and turns that attention into guests through the door. We are on the first floor and not visible from the street, so many people nearby have never heard of us. Your job is to change that.
You will own our reputation, press presence, partnerships and community relations. You report directly to the owner and work closely with our event planner, WhatsApp team and catering department.
Position: PR Specialist · Location: Hamra, Beirut (on-site, with some field work) · Reports to: Owner
Key responsibilities
Media & press
• Build and maintain relationships with Lebanese food, lifestyle and city media, journalists and bloggers
• Pitch stories (new menu items, signature dishes, match nights, catering, events) and secure regular coverage
• Write press releases, media kits and the restaurant's official statements in Arabic and English
Influencers & creators
• Identify, vet and book creators whose audiences match our guests (couples, families, young professionals)
• Brief creators, coordinate their visits with the floor team and track what each collaboration brings in
• Control comp spending on shoots and keep a record of every free check given for content
Community & local partnerships
• Introduce 3al Awwal to residents, shops, banks, offices, AUB/AUBMC and universities within walking distance
• Build partnerships with companies, schools, associations and NGOs for group bookings, events and catering
• Represent the restaurant at local events, fairs and networking gatherings
Reputation management
• Monitor Google, Instagram, Toters and other platforms; respond to reviews and comments professionally
• Grow our volume of genuine Google reviews from satisfied guests
• Handle complaints and sensitive situations publicly and calmly, escalating to the owner when needed
Events & campaigns
• Plan launch events, press tastings and seasonal campaigns with the event planner
• Promote football match nights, breakfast and family experiences without relying on discounts
• Support the catering department's outreach to companies and private clients
Brand & reporting
• Keep every message consistent with our brand: premium-casual, warm, Lebanese, alcohol-free
• Report weekly to the owner on coverage, partnerships, reviews and the guests they brought in
What success looks like
Success is measured in guests, not likes. Targets below are set with the owner in the first month and reviewed monthly.
Area
Measure
Reviewed
Footfall
New guests traced to PR, partnerships and creators
Weekly
Press
Articles, features and mentions in Lebanese media
Monthly
Creators
Guests and revenue brought in per collaboration vs. comp cost
Per collaboration
Partnerships
Active company, university and NGO partners; group bookings and catering orders from them
Monthly
Reputation
New Google reviews, average rating, response time to reviews
Weekly
Local awareness
Nearby businesses and residents reached in person
Monthly
Requirements
Must have
• 2+ years in PR, communications or brand partnerships, ideally in hospitality, F&B or lifestyle
• An existing network of Lebanese media contacts, food bloggers and content creators
• Fluent Arabic and English, spoken and written; French is a plus
• Strong writing for press releases, pitches and public replies
• Comfortable walking into an office, shop or university and starting a conversation
• Organized, self-driven, and focused on results you can measure
Nice to have
• Degree in communications, journalism, marketing or a related field
• Experience organizing press events or launches in Beirut
• Basic photo and video skills for quick content on the go
• Experience with catering or B2B sales
What we offer and how to apply
• A hands-on role with direct access to the owner and real influence on a growing Hamra venue
• Freedom to test bold ideas and see the results on the floor the same week
• Staff meal on shift
• Competitive salary based on experience, plus performance bonuses tied to guests brought in
LinkedIn job fields: Job title: PR Specialist · Company: 3al Awwal · Workplace type: On-site · Location: Hamra, Beirut, Lebanon · Employment type: Full-time · Seniority: Associate · Industry: Restaurants / Hospitality
To apply: use LinkedIn Easy Apply or send your CV, a short note on why you fit, and two examples of PR or creator campaigns you ran to [email protected] with the subject "PR Specialist".
Open questions for Karim: confirm full-time vs. part-time, salary range (LinkedIn listings with a range get more applicants), and the bonus structure.