Position Overview
We are seeking an AI Marketing Activation Specialist to join our Marketing Product Team under the leadership of the Lead Product Owner.
You will design and implement practical AI solutions to improve audience selection, personalization, marketing decisioning and omnichannel orchestration. Your role will combine integrating existing models with building lightweight AI applications, agents and task-specific solutions.
Working with Marketing campaign teams, Marketing Product Owners, Developers, Data science or eCommerce, you will turn business needs into reliable, measurable and governed capabilities.
Key Responsibilities
- Identify and prioritize AI-enabled marketing opportunities based on business value, feasibility and operational readiness.
- Design and implement solutions combining existing models, customer data, prompts, business rules and APIs.
- Build lightweight agents and task-specific AI workflows for marketing needs, progressively leveraging Salesforce capabilities.
- Develop simple predictive or scoring models where appropriate, collaborating with Data Science teams for more complex requirements.
- Integrate AI outputs into segmentation, personalization, journey orchestration and next-best-action decisioning.
- Establish evaluation criteria, guardrails, fallback scenarios and human oversight; test solutions before deployment.
- Collaborate with Product Owners, Developers and Business Analysts to deploy, monitor and improve production solutions.
- Document solution logic and limitations, support campaign teams and contribute to Agile delivery.
Required Skills and Qualifications
- Proven hands-on experience implementing AI solutions beyond experimentation, including integration into business workflows.
- Practical experience with generative AI, prompt design, structured outputs, grounding and tool or API integration.
- Experience designing agentic workflows or comparable multi-step AI applications.
- Ability to choose between business rules, existing models, custom lightweight solutions and more advanced modeling approaches.
- Proficiency in Python or a comparable programming language, SQL and API integration.
- Understanding of predictive modeling fundamentals, model evaluation and the limitations of AI-generated outputs.
- Ability to translate business requirements into working solutions, acceptance criteria and measurable outcomes.
- Strong communication skills and the ability to collaborate with business users and technical teams.
- Interest in marketing activation and willingness to develop expertise in the Salesforce ecosystem.
- Relevant degree or equivalent practical experience.
Preferred Qualifications
- Experience in marketing technology, CRM, personalization, recommendations or customer journey orchestration.
- Experience building and evaluating lightweight predictive models, classifiers or scoring solutions.
- Familiarity with Salesforce Data Cloud, Marketing Cloud, Agentforce or comparable platforms.
- Experience with production monitoring, experimentation, privacy and responsible AI practices.
- Familiarity with Agile methodologies, Jira and Confluence.
