Position Overview
We are seeking a talented Business Analyst / Developer to join our Marketing Product Team under the leadership of the Lead Product Owner. In this role, you will collaborate closely with other business analysts and developers to design, implement, and optimize solutions using Salesforce Marketing Cloud and Data Cloud. You will play a critical role in driving digital marketing initiatives and ensuring seamless integration of data-driven strategies to enhance customer engagement and business outcomes.
Key Responsibilities
- Collaborate with the Lead Product Owner and cross-functional teams to gather and analyze business requirements for marketing technology solutions.
- Design, develop, and implement Salesforce Marketing Cloud solutions, including Journey Builder, Email Studio, Automation Studio andWeb Studio
- Work on Salesforce Data Cloud solutions, including data modeling, integration, and customer data platform (CDP) management.
- Develop and maintain workflows and automation processes to support marketing campaigns and data synchronization. Grasp of API concepts and the ability to document integrations clearly in collaboration with developers.
- Create dashboards and reports to track campaign performance and provide actionable insights.
- Ensure quality and compliance of delivered solutions through testing and documentation.
- Provide ongoing support to the marketing team, including training, troubleshooting, and enhancements.
- Participate in Agile ceremonies, sprint planning, and backlog grooming to ensure timely delivery of projects.
Required Skills and Qualifications
- Bachelor's degree in computer science, Information Systems, Marketing, or related field.
- Proven experience in a Business Analyst or Developer role, preferably within digital marketing or technology-driven environments.
- Expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Web Studio) and Salesforce Data Cloud (CDP).
- Proficiency in SQL and AMPscript is a must-have. Experience with JavaScript and API integrations is an asset.
- Strong analytical skills and experience in business process modeling, requirement gathering, and stakeholder management.
- Familiarity with Agile methodologies and tools such as Jira and Confluence.
- Excellent communication skills, both written and verbal, with the ability to present complex solutions to non-technical stakeholders.
- Ability to work collaboratively in a team environment and adapt to fast-paced, dynamic projects.
- Ability to collaborate with teams using Sales Cloud, Service Cloud (Product Owners, Business Analysts, Developers), and to understand their business challenges, platform limitations, and capabilities.
Preferred Qualifications
- Salesforce certifications such as Marketing Cloud Email Specialist, Data Cloud Consultant, or Administrator.
- Knowledge of Tableau, Power BI, or similar analytics tools is a plus
- Knowledge of digital marketing strategies and customer journey optimization.
- Previous experience in the shipping, logistics, or global commerce industry is a plus.
