Role Description The position is a full-time, on-site role based in Doha, Qatar. Responsible for planning, executing, and optimizing marketing strategies to promote services, enhance brand awareness, and drive customer acquisition and retention. Day-to-day tasks include developing campaigns across digital and traditional channels, coordinating promotional activities, managing social media and online presence, and overseeing the creation of marketing materials and content. The position will collaborate closely with sales, operations, and customer service teams to align marketing initiatives with business objectives and seasonal demand.
Key Responsibilities
- Plan, execute, and monitor multi-channel digital marketing campaigns across social media, search, and direct messaging.
- Use generative AI tools for content creation, campaign planning, predictive analytics, and automated personalization.
- Design and run targeted WhatsApp Business ad campaigns, click-to-WhatsApp ads from Meta, and conversational marketing flows.
- Track key performance indicators (KPIs) like return on ad spend (ROAS), conversion rates, and message engagement metrics
Required Skills & Qualifications
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- 4 years of progressive marketing experience
- Hands-on experience with Large Language Models (LLMs), AI copywriting tools, and workflow automation.
- Knowledge of WhatsApp Business API, broadcast strategies, click-to-WhatsApp Meta ads, and chat automation.
- Strong background in SEO/SEM, paid ads (PPC/Meta Ads), and marketing analytics tools (social media, content marketing and/or display advertising campaigns)
- Proficiency in CRM platforms (like HubSpot or Salesforce), and data analytics software
- Experience in a specific industry such as e-commerce, SaaS, technology
- Solid knowledge of website and marketing analytics tools such as Google Analytics, HubSpot, or similar platforms
- Working knowledge of HTML, WordPress, and content management systems
- Expertise in optimizing landing pages and user funnels
- Experience setting up and optimizing PPC campaigns on major search engines and platforms
- Proficiency with ad serving tools and marketing research methodologies
