Marketing Coordinator / Specialist (HubSpot & CRM)
üóìÔ∏è Working Days and Hours: Monday to Friday, full-time; flexible scheduling with availability for regular catch-ups across Dubai and UK time zones
üìç Location: Remote/Online
üí∑ Salary Range: Up to USD 1,500 per month, depending on experience
At Palm Outsourcing, we don't just fill seats; we build elite teams. We continuously partner with top-tier clients looking for exceptional international talent.
Opportunity Overview
Our client is a Dubai-based services business operating across in-house and online service streams. As the company brings more of its marketing and sales activity in-house, it is hiring its first dedicated marketing resource to consolidate activity, strengthen its CRM infrastructure, and build a measurable digital sales funnel.
This is a high-ownership opportunity for a hands-on marketing professional with strong HubSpot and CRM expertise. You will shape how marketing operates across the business, develop an underused HubSpot environment, and connect campaigns, customer data, sales processes, and reporting into one effective growth engine.
Role Description
As the Marketing Coordinator / Specialist, you will own the development and day-to-day management of HubSpot across two business streams. You will improve the existing setup for the in-house operation, build the CRM infrastructure required for the online business, and design sales funnels that move prospects from initial interest through to conversion.
There is no marketing manager providing step-by-step direction, so this role suits someone who can understand a desired business outcome, recommend the right approach, and execute it independently. Alongside CRM ownership, you will deliver email campaigns and newsletters, support or manage paid advertising, coordinate social media activity, and ensure performance is tracked through clear reporting.
Key Responsibilities
- HubSpot Development - Audit, develop, and manage the existing HubSpot environment, including properties, pipelines, workflows, segmentation, data hygiene, and automation.
- CRM Architecture - Design scalable CRM infrastructure for the online service stream and ensure processes support both marketing and sales activity.
- Sales Funnel Building - Map, build, and optimise digital funnels from lead capture and nurturing through to conversion and handoff.
- Reporting & Attribution - Create meaningful dashboards and custom reporting that connect marketing activity with leads, pipeline progress, and business outcomes.
- Email Marketing - Plan, write, build, and track email campaigns, nurture sequences, and newsletters within HubSpot.
- Paid Digital Advertising - Support or own paid campaigns, coordinate with external ad specialists where required, and ensure campaign data feeds back into the CRM.
- Marketing Coordination - Coordinate social media and content activity, including potential future collaboration with video and social content creators.
- Independent Planning - Translate business goals into practical marketing recommendations, priorities, and execution plans without requiring daily supervision.
- Continuous Optimisation - Monitor performance, identify gaps, and improve campaigns, workflows, funnel stages, and reporting over time.
Minimum Qualifications
- HubSpot Expertise - Strong, demonstrable hands-on experience developing and optimising HubSpot; experience limited to using a pre-built CRM will not be sufficient.
- CRM Architecture - Proven ability to design CRM structures, workflows, pipelines, automation, segmentation, and data-management processes.
- Reporting Capability - Experience building CRM dashboards and custom reporting rather than only running standard reports.
- Marketing Breadth - Practical experience across email marketing, digital campaigns, lead generation, and broader marketing coordination.
- Funnel Development - Experience designing and improving digital sales or lead-nurture funnels from acquisition through conversion.
- Independent Ownership - Ability to work autonomously, propose solutions, prioritise activity, and turn desired outcomes into an actionable plan.
- Relevant Experience - Approximately 3–5 years of relevant CRM, marketing operations, or digital marketing experience.
- Communication - Strong written and spoken English, with the ability to communicate clearly during regular stakeholder catch-ups.
Bonus Qualifications
- Paid Media - Hands-on experience building, managing, or optimising paid digital advertising campaigns.
- Content & Social Media - Experience coordinating social content, newsletters, and external content or video creators.
- SEO Awareness - Working knowledge of SEO and the ability to collaborate effectively with external website specialists.
- AI Visibility - Familiarity with generative engine optimisation, AI search visibility, or the use of AI tools in marketing workflows.
- HubSpot Certifications - Relevant HubSpot certifications across CRM, Marketing Hub, Sales Hub, or reporting.
Benefits
- Competitive USD-denominated compensation.
- Fully remote working.
- Flexible scheduling, with regular stakeholder catch-ups required.
- The opportunity to become the first dedicated marketing hire and shape the function from the ground up.
- High ownership and direct influence over CRM, funnel, and marketing strategy.
- Becoming a part of Palm Outsourcing, where your performance is rewarded through long-term job security and continued growth opportunities.
Ready to elevate?
Hit apply, complete your profile, and let the right opportunities come to you.
Important Notes
- Please note that this is a full-time position. Upon leaving your current role, you will be expected to provide professional references from your employer and update your LinkedIn profile accordingly.
- Want to be considered for more than one job? Just apply once, and we will continually match your profile across all our jobs. There is no need to apply twice unless your CV has materially changed; duplicate applications will result in older CVs being archived and your most recent CV being used.
- Typically, we work with our own laptops, but if you need any extra equipment to do your best work, we've got you covered.
