About UsGreat Place To Work is the global authority on workplace culture. Our mission is to help every place become a Great Place To Work for all. We give leaders and organizations the recognition and tools to create a consistently and overwhelmingly positive employee experience, fostering cultures that are proven to drive business, improve lives, and better society.
Our recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Our proprietary methodology and platform enable organizations to capture truly, analyze, and understand the experience of all employees. Our groundbreaking research empowers organizations to build cultures that retain talent and unlock the potential of every employee. Our coaches, content, and community connect the boldest leaders, ideas, and innovations in employee experience. Since 1992, our Certification, Best Workplaces Lists, and global benchmarks have become the industry standard, built on data from more than 100 million employees in 150 countries around the world. Visit our website at https://greatplacetowork.me/.
Job DescriptionWe’re looking for a visionary Head of Marketing to lead our full marketing, content, and PR strategy across the Middle East. You will personally lead PR strategy and execution, shape our voice in the market, drive thought leadership, and deliver measurable growth outcomes, while building and guiding a high-performing team.
This is a senior leadership role overseeing brand, communications, PR, content, digital, events, growth, and marketing operations. You’ll shape the marketing vision, elevate our brand, and build a high‑performing team that drives measurable awareness, inbound demand, and revenue impact.
Strong understanding of emerging AI technologies and trends, with the ability to evaluate, recommend, and drive the adoption of AI-enabled solutions that enhance operational efficiency, customer experience, and business performance.
What You Will Own & Execute* Marketing & Growth Leadership * Own and execute the end-to-end marketing strategy aligned to business growth targets. * Translate commercial objectives into clear, measurable campaigns that drive pipeline and revenue. * Personally oversee and optimize lead generation, nurturing, and conversion performance. * Ensure strong alignment with sales/CRM to accelerate deal velocity and quality of leads. * Manage and deploy marketing budgets with a clear ROI mindset. * PR & External Positioning (Primary Ownership) * Directly lead and execute PR strategy across the region (not delegated). * Build and maintain strong, personal relationships with key journalists, editors, and media outlets. * Secure consistent, high-quality media coverage (tier 1 and business publications). * Drive proactive media engagement, including interviews, opinion pieces, and press opportunities. * Own all press releases, media kits, and announcements. * Position executives as visible thought leaders through strategic PR exposure. * Lead reputation management and crisis communication when needed. * Brand & Thought Leadership * Own the brand narrative, tone of voice, and positioning across all markets. * Lead the creation of high-impact flagship content: + Best Workplaces Lists + Regional reports & insights + Employer branding campaigns
Articles, LinkedIn thought leadership, reports, videos, podcasts
Work directly with internal leaders to extract insights and convert them into high-value content.
Alignment with SEO and inbound strategy
Own website performance as a central growth and conversion engine.
Landing pages & funnels
Continuously test, optimize, and scale what drives measurable growth.
What Success Looks Like (First 6–12 Months)* Successful launch of the new regional website with strong conversion performance. * Consistent monthly PR coverage in top-tier regional media. * Establish Great Place to Work as a go-to expert voice in workplace culture. * Flawless execution of high-impact events with strong brand visibility and lead generation. * Launch and sustain a high-quality content series (podcast/video) with strong engagement. * Deliver 3–4 flagship regional reports with strong PR traction. * Achieve: + +25% growth in organic traffic + +20–30% increase in qualified inbound leads
RequirementsQualifications* 7–10+ years in marketing, with strong hands-on experience in PR and content execution. * Proven track record of personally securing media coverage and building PR pipelines. * Experience in website launches, rebranding, or major digital transformations. * Strong writing, storytelling, and content creation skills (not just oversight). * Demonstrated success in driving inbound growth and measurable marketing ROI. * Deep understanding of: + Digital marketing + Content strategy + Lead generation funnels
Nice to Have
Working Model
Why This Role MattersThis role is critical to positioning Great Place to Work as the leading authority on workplace culture in the Middle East.
You will not just manage marketing, you will shape the market narrative, own PR impact, elevate our external presence, and directly influence business growth.
Reporting & Collaboration
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