Position Overview
We are seeking an experienced Digital Paid Media Manager (Media Planner) to join our team on a full-time, remote basis.
The role will manage paid social media campaigns for hospitality clients, with a strong focus on luxury hotels, resorts, restaurants, and travel experiences.
The ideal candidate has strong experience in media planning, campaign setup, budget management, optimization, performance analysis, and reporting across Meta, Snapchat, TikTok, and LinkedIn.
An understanding of the luxury hospitality customer journey and experience working with hotel brands will be highly valued.
Key Responsibilities
* Develop paid media strategies and media plans based on client objectives, target audiences, markets, and budgets.
* Manage paid campaigns across:
* Meta Ads, including Facebook, Instagram, and WhatsApp
* Snapchat Ads
* TikTok Ads
* LinkedIn Ads
* Build campaign structures across awareness, consideration, traffic, engagement, lead generation, and conversion objectives.
* Plan monthly, quarterly, and campaign-specific media budgets.
* Set up, launch, manage, and optimize campaigns across multiple client accounts.
* Define audience strategies based on demographics, interests, behaviors, locations, retargeting audiences, and first-party data.
* Develop targeting strategies relevant to luxury travel, hospitality, dining, wellness, and lifestyle audiences.
* Monitor campaign performance and adjust budgets, audiences, placements, bidding, and creative formats based on results.
* Work closely with social media and creative teams to identify the right assets, formats, messaging, and specifications for paid campaigns.
* Provide clear creative recommendations based on platform performance and audience behavior.
* Manage A/B testing across audiences, creative assets, formats, placements, and campaign objectives.
* Track key performance indicators including reach, impressions, CPM, CPC, CTR, video views, leads, conversions, CPA, and ROAS where applicable.
* Prepare regular performance reports with clear analysis, insights, and recommendations.
* Review campaign pacing and ensure budgets are spent effectively within agreed timelines.
* Support tracking and measurement through Meta Pixel, Conversion API, platform pixels, UTM tracking, and Google Analytics where applicable.
* Stay current with advertising platform updates, new formats, targeting capabilities, measurement changes, and industry best practices.
* Manage multiple hospitality clients and campaigns simultaneously while maintaining accuracy and attention to detail.
Requirements
* A degree in Marketing, Advertising, Communications, Business, or a related field.
* Proven experience managing paid digital and social media campaigns.
* Strong hands-on experience with Meta Ads Manager.
* Experience with Snapchat Ads, TikTok Ads Manager, and LinkedIn Campaign Manager.
* Strong knowledge of media planning, audience targeting, campaign optimization, and budget management.
* Experience managing campaigns across multiple markets and audience segments.
* Strong analytical skills and the ability to turn campaign data into clear recommendations.
* Experience with campaign reporting and analytics tools, including Google Analytics.
* Strong understanding of paid social creative formats and platform specifications.
* Excellent English communication skills, both written and verbal.
* Strong attention to detail and ability to manage multiple campaigns and deadlines.
* Ability to work independently in a remote environment.
Preferred Experience
* Previous experience working with hotels, resorts, hospitality groups, tourism brands, restaurants, or luxury lifestyle brands.
* Experience with luxury hospitality audiences and high-value customer segments.
* Experience managing international or multi-market campaigns.
* Knowledge of hotel booking journeys, direct booking campaigns, restaurants and bars, spa and wellness, hotel openings, seasonal campaigns, and destination marketing is a plus.
* Arabic language skills are a plus.
What We Offer
* A fully remote working environment.
* Exposure to luxury hospitality and international clients.
* A creative and collaborative team.
* Opportunities for professional growth and development.
* Competitive salary and benefits package.
