Company Description Folkex | Code the Future is an AI-powered software development company that helps businesses turn ideas into practical digital products. The team builds custom software, websites, and mobile applications tailored to each client’s needs, combining development, design, and AI-assisted workflows.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Tyre. The specialist will plan, execute, and optimize digital marketing campaigns across channels such as social media, search, email, and web to promote Folkex’s services and support client projects. Daily responsibilities include managing social media accounts, creating and scheduling content, monitoring campaign performance, and using web analytics tools to track and report on key metrics. The role involves collaborating with designers and developers to ensure cohesive messaging, improving online visibility, and identifying opportunities to increase engagement and lead generation. The specialist will also support brand-building initiatives, contribute ideas to digital strategy, and stay updated on emerging tools and trends in online marketing.
Qualifications
- Strong skills in Social Media Marketing and Online Marketing to manage and grow brand presence across key platforms.
- Solid understanding of Digital Marketing fundamentals, including campaign planning, audience targeting, and performance optimization.
- Experience with Web Analytics tools (e.g., Google Analytics or similar) to measure traffic, conversions, and user behavior.
- Excellent Communication skills for creating clear, engaging content and collaborating with cross-functional teams.
- Ability to develop and execute data-driven marketing strategies, with attention to detail and consistent follow-through.
- Familiarity with SEO, SEM, and email marketing platforms is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Previous experience in a digital agency, tech company, or similar environment is a plus.
