Role Overview
As a Senior Digital Planner, you will lead the development of data-driven, full-funnel digital media strategies that align with client business objectives and KPIs. You will play a key strategic role in translating insights into actionable media plans, guiding execution, and ensuring campaigns deliver measurable impact across all digital channels.
Key Responsibilities
- Lead the development of full-funnel digital media strategies across performance and brand channels, aligned with client objectives and KPIs.
- Translate audience insights, data, and market intelligence into high-impact media plans across platforms (search, social, programmatic, video, etc.).
- Own client relationships as a senior strategic advisor, providing proactive recommendations, performance analysis, and optimization guidance.
- Collaborate cross-functionally with creative, data, media buying, tech, and account management teams to ensure integrated planning and execution.
- Oversee campaign execution, pacing, and optimization workflows to ensure efficiency and achievement of KPIs across all campaign stages.
- Drive strategic optimization by analyzing performance data and refining media approaches to improve effectiveness and ROI.
- Support forecasting, budget allocation, and scenario planning based on data insights and business objectives.
- Ensure alignment between strategy, execution, and reporting frameworks.
- Mentor and support junior planners and executives, guiding strategy development and best practices.
- Stay ahead of digital trends, including attribution models, automation, AI-driven media buying, and privacy regulations.
- Identify innovation opportunities and recommend new approaches, tools, and channels to enhance performance.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s or MBA is a plus).
- 4+ years of experience in digital media planning, strategy, or performance marketing (agency experience preferred).
- Proven expertise across key platforms:
- Google Ads
- Meta Business Suite
- DV360
- TikTok Ads Manager
- LinkedIn Ads
- Strong understanding of media metrics (CPM, CPA, ROAS, etc.) and ability to connect media performance to business outcomes.
- Advanced proficiency in Excel and PowerPoint, with experience building data-driven presentations and dashboards.
- Strong strategic thinking and problem-solving skills.
- Proven experience managing complex projects and multiple stakeholders.
- Excellent client-facing communication and presentation skills.
- Fluent in English (French is a plus).
About Mediaplus Middle East
The Mediaplus Group was founded in 1983 as a Serviceplan subsidiary and is the largest independent and partner-managed media agency in Europe – represented in more than 44 agency locations and local partnerships with around 6000 employees worldwide. Mediaplus Middle East was launched in 2013 in Dubai and now operates offices in the UAE, Saudi Arabia, Lebanon, and Egypt, serving the MENA region by providing integrated solutions for building top brands.
Mediaplus is the innovation agency for the digital age. This means that Mediaplus is more than just media: we combine media plus digital plus data plus content. We link traditional and digital media planning with brand-specific target group models and media strategies, geo-media, performance marketing, social and search marketing and programmatic advertising.Our integrated working practices, increasing automation and the use of the latest data-driven technologies make our campaigns efficient: highly agile expert hubs gather around tables in the House of Communication to use their specific expertise to find the perfect solution to client challenges.
