About Lexzur
Lexzur is a global, fast-growing Legal Tech company providing innovative solutions to the legal industry. We develop technology that transforms how legal professionals and organizations manage their legal operations. We value collaboration, creativity, continuous learning, and teamwork, and are always looking for talented individuals who are eager to contribute and grow with us.
Job DescriptionWe are looking for a creative, proactive, and resourceful Content Marketing & Social Media Specialist to join our marketing team. The ideal candidate has 1–2 years of relevant experience, excellent English writing skills, and fluency in Arabic (mandatory). French proficiency is considered an advantage.
In this role, you will contribute to developing and executing content marketing strategies, managing our social media presence, and supporting integrated marketing campaigns across multiple channels. You will be responsible for creating, editing, adapting, and localizing engaging content that aligns with our brand identity, marketing objectives, and target audiences.
You will work closely with the marketing and creative teams to develop campaign concepts, plan content calendars, coordinate creative assets, and deliver marketing initiatives. Beyond day-to-day execution, we expect you to stay informed about industry trends, emerging technologies, and new platform features, proactively identifying opportunities to improve our content, strengthen our digital presence, and enhance marketing performance.
The ideal candidate combines excellent writing and communication skills with creativity, strategic thinking, attention to detail, and a genuine interest in digital marketing and technology. You should be comfortable taking ownership of your work, experimenting with new ideas, and using AI-powered tools to improve content development, research, and marketing workflows.
Key Responsibilities
- * Develop and contribute to content marketing strategies aligned with the company's brand, positioning, and marketing objectives.
- Plan, create, edit, and localize content across social media platforms, blogs, newsletters, email campaigns, and other marketing channels.
- Manage social media channels and maintain an organized content calendar, ensuring consistent and timely publishing.
- Develop email campaign plans, propose campaign concepts, and prepare engaging messaging tailored to different audiences.
- Research target audiences, industry developments, competitors, and relevant content opportunities to support marketing initiatives.
- Publish and manage website and blog content through the Content Management System (CMS).
- Support SEO, Generative Engine Optimization (GEO), and channel management initiatives to improve online visibility and content reach.
- Contribute to product launches, promotional activities, and broader integrated marketing campaigns.
- Collaborate with marketing and creative teams to develop campaign ideas, coordinate creative assets, manage deadlines, and ensure timely delivery.
- Create or adapt basic visual and creative materials independently when required.
- Monitor social media trends, platform updates, and emerging features across LinkedIn, Meta, and other relevant channels.
- Identify opportunities to improve content quality, audience engagement, channel performance, and overall brand presence.
- Leverage AI tools, including Claude and other relevant platforms, to research topics, generate ideas, develop content, and streamline marketing workflows.
Required Skills & Qualifications
- * 1–2 years of relevant experience in content marketing, social media management, digital marketing, or a similar role.
- Excellent written and verbal English communication skills.
- Fluency in Arabic is mandatory, with the ability to create and adapt high-quality Arabic content.
- French proficiency is considered a plus.
- Good understanding of digital marketing principles, content marketing strategies, and social media platforms.
- Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone and messaging to different audiences and channels.
- Familiarity with LinkedIn, Meta platforms, social media management, and content publishing practices.
- Basic understanding of SEO and GEO principles and their application in content creation.
- Experience with CMS platforms and email marketing tools is an advantage.
- Basic graphic design and content creation skills, with familiarity with tools such as Canva or similar platforms.
- Comfortable using AI-powered tools, particularly Claude, for research, content development, brainstorming, and workflow optimization.
- Strong research, organizational, and time-management skills, with the ability to manage multiple priorities and meet deadlines.
- Creative thinking, initiative, and the ability to propose ideas and identify opportunities independently.
- Attention to detail, adaptability, accountability, and a proactive approach to problem-solving.
- A genuine interest in marketing, technology, digital trends, and continuous learning.
What We Value
We are looking for someone who takes ownership, thinks beyond assigned tasks, brings fresh ideas, and is eager to experiment with new approaches. The ability to combine creativity with strategic thinking, communicate effectively, and continuously improve the way we work will be essential to success in this role.
