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The Mediaplus Group was founded in 1983 as a Serviceplan subsidiary and is the largest independent and partner-managed media agency in Europe – represented in more than 44 agency locations and local partnerships with around 6000 employees worldwide. Mediaplus Middle East was launched in 2013 in Dubai and now operates offices in the UAE, Saudi Arabia, Lebanon, and Egypt, serving the MENA region by providing integrated solutions for building top brands. Mediaplus is the innovation agency for the digital age. This means that Mediaplus is more than just media: we combine media plus digital plus data plus content. We link traditional and digital media planning with brand-specific target group models and media strategies, geo-media, performance marketing, social and search marketing and programmatic advertising. Our integrated working practices, increasing automation and the use of the latest data-driven technologies make our campaigns efficient: highly agile expert hubs gather around tables in the House of Communication to use their specific expertise to find the perfect solution to client challenges.
