Company Description
DIGITALHIVE is a digital-first marketing agency helping brands grow through strategy, technology, content, media, SEO, and data.
We work across a diverse portfolio of clients and industries, combining data-driven thinking with strong execution to improve visibility, engagement, and business performance. Our team works collaboratively across SEO, content, web development, paid media, analytics, and creative, giving specialists the opportunity to contribute directly to client growth and see the measurable impact of their work.
Role Description
We are looking for an SEO & Content Specialist to plan and execute organic growth strategies across our client portfolio.
This role combines SEO strategy, content creation, link building, and outreach. The successful candidate will be responsible not only for identifying SEO opportunities, but also for turning those opportunities into high-quality content, securing relevant backlinks and placements, and continuously improving organic performance.
The role requires someone who is comfortable moving between research, analysis, writing, optimization, outreach, and reporting.
Key Responsibilities
- Conduct keyword research, competitor analysis, SERP analysis, and search-intent research to identify organic growth opportunities.
- Develop and execute SEO strategies aimed at improving rankings, organic traffic, leads, and conversions.
- Perform technical, on-page, and content SEO audits and provide clear recommendations for developers and internal teams.
- Optimize website pages, including titles, meta descriptions, headings, internal linking, content structure, URLs, schema opportunities, and image optimization.
- Create SEO content plans and editorial calendars based on keyword research, search trends, competitor gaps, and audience needs.
- Research, write, edit, and optimize high-quality website content, landing pages, service pages, blog articles, guides, and other long-form content.
- Refresh and improve existing content to increase rankings, relevance, engagement, and conversion performance.
- Research topics and queries relevant to both traditional search engines and emerging AI-driven search and discovery platforms.
- Develop and execute ethical link-building strategies.
- Identify relevant websites, publications, directories, partners, and industry platforms for outreach opportunities.
- Conduct direct outreach to publishers, website owners, journalists, partners, and relevant industry contacts to secure backlinks, mentions, guest-post opportunities, and content placements.
- Maintain and manage outreach lists, follow-ups, responses, and placement opportunities.
- Monitor organic performance using Google Analytics, Google Search Console, and SEO platforms such as Semrush or similar tools.
- Track rankings, traffic, conversions, backlinks, content performance, and competitor activity.
- Prepare clear weekly and monthly reports explaining performance, insights, opportunities, and recommended next actions.
- Collaborate with developers, designers, paid media specialists, and account teams to ensure SEO best practices are incorporated into wider digital activities.
- Stay informed about Google algorithm updates, search trends, AI search developments, and changes in SEO best practices.
Qualifications
- Strong practical experience in SEO, content writing, and organic search optimization.
- Strong understanding of keyword research, search intent, on-page SEO, internal linking, and website architecture.
- Proven ability to write clear, engaging, well-researched, and search-optimized content.
- Excellent written English, with strong grammar, editing, and proofreading skills.
- Practical experience conducting SEO audits and identifying technical and content-related issues.
- Experience with link building, prospect research, email outreach, and relationship-based outreach.
- Ability to identify relevant backlink and content-placement opportunities rather than relying on low-quality or automated link-building methods.
- Experience using Google Analytics, Google Search Console, and SEO tools such as Semrush, Ahrefs, Screaming Frog, or equivalent platforms.
- Strong analytical skills and the ability to translate SEO data into clear actions and recommendations.
- Understanding of major search engines, ranking factors, Google algorithm updates, and modern SEO practices.
- Familiarity with CMS platforms such as WordPress and basic knowledge of HTML/CSS is an advantage.
- Experience working across multiple clients, websites, or industries is highly desirable.
- Strong organizational skills and the ability to manage multiple content, SEO, and outreach activities simultaneously.
- Ability to work collaboratively with content, design, development, media, and account-management teams.
- A relevant academic background in marketing, communications, journalism, digital marketing, or a related discipline is preferred, although strong practical experience is equally valued.
