Company Overview
PROSMS Ltd is the company behind Cerqle.ai, Communication Platform as a Service (CPaaS) provider that helps businesses of every size engage their customers across WhatsApp, SMS, web chat, and social media from a single platform. Cerqle combines a unified inbox, campaign management, and AI-powered agents to make customer communication simpler, smarter, and more effective. Based in Beirut, we're a growing team shaping the future of customer engagement. Learn more at www.cerqle.ai.
Role Description
Cerqle.ai - powered by PROSMS Ltd - a CPaaS provider operating from Beirut, Lebanon is looking for CPaaS Sales Executive is a full-time, on-site role based in Beirut, responsible for driving sales of Communication Platform as a Service (CPaaS) solutions to enterprise and carrier customers. This role includes identifying and qualifying new business opportunities, managing the full sales cycle from prospecting to closing, and maintaining strong relationships with clients. The CPaaS Sales Executive will collaborate closely with technical and product teams to tailor solutions to customer needs, prepare proposals and presentations, and negotiate commercial terms. Day-to-day activities involve monitoring market trends, participating in industry events, providing regular sales forecasts and reports, and ensuring high levels of customer satisfaction. The role requires proactive communication, consistent follow-up, and a results-oriented approach to meeting and exceeding sales targets.
Key Responsibilities
• Build and manage a pipeline of SMB and mid-market prospects across MEA through outbound calls, email, LinkedIn and WhatsApp outreach.
• Qualify inbound leads from the website, campaigns and events, and follow up quickly.
• Research target industries (retail, e-commerce, banking and fintech, healthcare, education, hospitality, logistics) and map their communication needs.
• Run discovery calls to understand each prospect's customer-engagement challenges and goals.
• Deliver confident live demos of the Cerqle platform: unified inbox, campaigns, social composer and the WhatsApp / web chat AI agent.
• Position Cerqle against alternatives and explain value in business terms (response times, conversions, cost per conversation).
• Prepare quotations and proposals using Cerqle's billing system, and negotiate standard commercial terms.
• Close new subscription and messaging-usage deals and meet monthly and quarterly targets.
• Hand new customers over smoothly to onboarding and support, and stay involved until they are live.
• Identify upsell and cross-sell opportunities (extra channels, seats, messaging volumes, AI agent).
• Help recruit and enable resellers and channel partners under the Cerqle reseller model.
• Keep the CRM accurate and up to date: activities, pipeline stages and forecasts.
• Share market and customer feedback with the product and marketing teams.
• Represent Cerqle at industry events, exhibitions and webinars across the region, with travel as needed.
Required Qualifications
• Bachelor's degree in Business, Marketing, Telecommunications, Computer Science or any related field.
• 1–3 years of B2B sales experience, ideally in SaaS, CPaaS, telecom, digital marketing or tech services.
• Good understanding of business messaging channels: SMS, WhatsApp Business API, email, web chat and social media.
• Track record of prospecting and closing deals, and of meeting or beating targets.
• Excellent spoken and written English and Arabic. French is a strong plus.
• Confident presenter, comfortable running live software demos online and in person.
• Willingness to travel across the MEA region.
Key Skills
• Hunter mindset: proactive, persistent and comfortable with cold outreach.
• Consultative selling: asks good questions and links the product to the customer's business problem.
• Fast learner who enjoys technology and can explain it simply.
• Organised, self-motivated and accountable for their own numbers.
• Strong communicator and team player, open to coaching
