Company Description Meridian Plus is a SaaS company focused on practical automation for customer-facing teams, helping organizations streamline how they respond to inquiries and manage customer journeys. Through a centralized online workspace, Meridian Plus enables businesses to access automation tools without the complexity of installing and maintaining full systems. The company emphasizes applying artificial intelligence where it provides clear operational value, such as organizing leads, supporting qualification, and preparing next steps with customers. Meridian Plus designs software around real workflows, prioritizing clarity, usability, and reduced friction for teams handling day-to-day customer interactions. The goal is to deliver tools that are both effective and easy to understand as companies grow.
Role Description The Content & Growth Marketer will play a central role in shaping Meridian Plus’s narrative and driving customer acquisition and engagement. This full-time, on-site position based in the Casablanca Metropolitan Area involves planning and executing growth-focused marketing campaigns, producing clear and compelling content for digital channels, and optimizing messaging across the customer journey. The role includes analyzing web and marketing performance data, identifying growth opportunities, and running experiments to improve lead generation and conversion. The Content & Growth Marketer will collaborate closely with product and customer-facing teams to translate complex automation capabilities into accessible stories, case studies, and educational materials. This position also involves maintaining a consistent brand voice, monitoring market trends, and iterating on content and campaigns based on measurable results.
Qualifications
- Growth-focused skills such as Growth Marketing and Growth Hacking, with experience designing and executing experiments to drive user acquisition and retention.
- Lead Generation and Marketing Analytics skills to build and optimize funnels, measure performance, and report on campaign outcomes.
- Web Analytics skills to interpret website and product usage data, inform content decisions, and improve conversion paths.
- Strong content creation and editing skills, with the ability to explain technical concepts and automation workflows in clear, practical language.
- Experience with SaaS or B2B technology products, ideally in marketing roles that connect product capabilities to customer needs.
- Proficiency with common marketing tools (e.g., CRM, email marketing platforms, analytics tools) and familiarity with SEO and digital advertising fundamentals.
- Effective communication, collaboration, and organizational skills, with the ability to manage multiple projects and deadlines.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
