Key Accountabilities JOB DESCRIPTIONSTRATEGIC
- Sales Strategy Development and Execution Develop and implement comprehensive national sales strategies to achieve and exceed sales targets and market share goals Performance Management through robust KPIs Monitor and analyse sales performance across all regions and dealerships, driving continuous improvement and corrective actions.
- Market Expansion and Business Development Identify and capitalize on new market opportunities, including untapped regions, customer segments, and sales channels.
- Team Leadership and Development Lead, mentor, and develop regional and branch sales managers, fostering a high-performance sales culture.
- Customer Relationship Management Build and maintain strong relationships with key customers, corporate clients, strategic partners and the OEM.
- Sales Forecasting and Reporting Oversee accurate sales forecasting, budgeting, and reporting to senior management and stakeholders.
- Collaboration with Marketing and After-Sales Align sales initiatives with marketing campaigns and after-sales service programs to enhance customer acquisition and retention.
- Compliance and Risk Management Ensure sales activities comply with company policies, legal regulations, and industry standards.
- Pricing and Profitability Oversee pricing strategies to maximize profitability while maintaining competitive market positioning. competitive market positioning. Ensure staff engagement and maintain a balanced and diverse team
OPERATIONAL
- Oversee daily national sales operations, ensuring consistent execution of sales strategies across all dealership branches in line with business objectives.
- Monitor daily sales performance reports, identify shortfalls or opportunities, and provide immediate guidance or corrective actions to regional and branch sales managers.
- Ensure vehicle inventory levels are optimized, coordinating closely with supply chain, logistics, and dealership management for timely allocation and replenishment.
- Support dealership-level sales teams with pricing, promotions, and campaign execution, providing necessary approvals and ensuring alignment with national marketing efforts.
- Respond promptly to operational issues, such as customer escalations, delivery delays, or sales process bottlenecks, and facilitate fast, effective resolution.
- Coordinate the execution of national sales programs, incentives, and fleet or corporate sales initiatives to ensure smooth rollout and consistent tracking.
- Review and approve dealership-level forecasting, order planning, and sales targets, adjusting as needed based on market performance or inventory status.
- Maintain regular communication with key OEM partners, distributors, or manufacturers to manage day-to-day sales operations, product availability, and reporting.
- Conduct regular visits to dealership locations, observing frontline operations, providing support, and ensuring adherence to customer service and brand standards.
- Ensure daily compliance with regulatory requirements, brand guidelines, and internal controls across the dealership network.
PEOPLE MANAGEMENT
- Lead, manage, and mentor the national sales team, including regional sales managers, dealership sales leaders, and key account executives to ensure alignment with company objectives.
- Set clear performance goals and KPIs for all direct reports and oversee their achievement through regular reviews, coaching, and performance management.
- Develop and implement structured training and development programs to enhance the capabilities of the sales workforce and build leadership pipelines.
- Oversee recruitment, onboarding, and workforce planning for the national sales organization to ensure the right talent is in place across all dealership locations.
- Conduct regular meetings with regional and dealership sales teams to communicate strategic direction, review performance, and address operational challenges.
- Monitor dealership sales activities and enforce compliance with corporate policies, processes, and brand standards to maintain consistency across the network.
- Foster a culture of accountability, collaboration, and high performance by setting clear expectations and recognizing achievements.
- Work closely with cross-functional department heads (Ex.marketing, aftersales, finance) to ensure integrated execution of sales strategies and customer service excellence.
- Evaluate and optimize organizational structure within the sales division to ensure operational effectiveness and clear reporting lines.
- Represent the sales function in executive leadership meetings, providing insights, progress updates, and recommendations for strategic decisions.
PRODUCT/ PROCESS IMPROVEMENT
- Continuously evaluate and optimize sales processes to enhance efficiency, reduce costs, and improve customer experience across all dealership locations.
- Identify underperforming areas within the national sales operations and lead strategic initiatives to address root causes and implement corrective actions.
- Develop and implement sales enablement tools and technologies that improve team productivity, reporting accuracy, and customer engagement.
- Collaborate with marketing, aftersales, and product development teams to gather market feedback and propose enhancements to current product offerings and pricing strategies.
- Monitor and analyse market trends, competitor performance, and customer behaviour to proactively adjust sales strategies and introduce innovations.
- Lead cross-functional improvement projects aimed at streamlining vehicle delivery processes, inventory management, and customer handover protocols.
- Establish KPIs and performance metrics to assess the impact of changes made to sales processes and product offerings, ensuring alignment with business goals.
- Promote a culture of continuous improvement within the national sales team by encouraging feedback, innovation, and data-driven decision-making.
- Benchmark global best practices in automotive sales and recommend tailored strategies for implementation within the Saudi Arabian market.
- Identify opportunities for digital transformation in the customer journey, including online sales platforms, CRM optimization, and mobile engagement tools.
About UsAl Ghurair Investment is one of the largest diversified family business groups in the Middle East, with operations in seven distinct industry sectors: foods, resources, properties, construction, energy, mobility and ventures.
With a grassroots heritage in the United Arab Emirates spanning more six decades, Al Ghurair Investment is woven into the very fabric of the nation since 1960, as a small trading business, when pearl diving and fishing were still the mainstays of the economy.
Having fostered a proud history of innovation and entrepreneurship, today we continue to build upon our long legacy, founded on a solid commitment to excellence, trust and responsibility, all guided by a single ideal: ‘Enhancing Life.’
Today, the Al Ghurair family name is synonymous with the development of the region, and we build upon our long history of innovation and entrepreneurship through our operations in six distinct sectors including food, resources, properties, construction, energy, mobility and ventures.
Headquartered in Deira, the heart of Dubai, our diversified operations span more than 20+ countries and 7 sectors across the globe, employing approximately 28,000 people.
About The TeamDrawing on over 60 years of automotive expertise, Al Ghurair Mobility is redefining transportation across the UAE by advancing cleaner, smarter, and more connected mobility solutions. From hybrid and CNG-powered taxis to the introduction of EXEED, a high-tech automotive brand known for intelligent design, advanced safety features, and refined performance, our growing portfolio serves both business and consumer needs.
