We are hiring Senior PR & Influencer Specialist
Key Responsibilities:
‚óè Develop and execute PR strategies aligned with the brand's identity and marketing objectives.
‚óè Build and maintain strong relationships with influencers, content creators, celebrities, media representatives, and relevant industry partners.
‚óè Manage the full influencer spectrum across all brands, from UGC creators and nano/micro influencers to macro influencers, celebrities, and medical KOLs (dermatologists, pharmacists, and doctors).
‚óè Build and manage a medical KOL programme with doctors, ensuring scientifically accurate, compliant messaging and credible, professional brand representation.
‚óè Build and maintain an influencer and UGC database covering rates, audience data, and performance history, and negotiate cost-efficient deals.
‚óè Track influencer performance against sales objectives using promo codes, tracking links, and conversions, and coordinate with the media buyer on usage rights and whitelisting for paid ads.
‚óè Identify and coordinate influencer collaborations, product gifting, PR packages, and brand partnerships.
‚óè Coordinate brand events, product launches, press events, and influencer activations.
‚óè Research relevant influencers and media opportunities based on audience relevance, engagement, brand fit, and campaign objectives.
‚óè Negotiate collaboration terms, deliverables, timelines, and budgets with influencers and external partners.
‚óè Identify opportunities for brand exposure through partnerships, events, editorial features, and relevant industry activities.
‚óè Prepare PR campaign reports, tracking coverage, reach, engagement, earned media value where appropriate, and overall campaign performance.
‚óè Support brand reputation management and handle PR-related inquiries professionally.
Job Requirements
● Bachelor’s degree in public relations, marketing, mass communication, or a related field is preferred.
● 2–4 years of experience in public relations, influencer marketing, brand communications, or a similar role.
‚óè Experience in beauty, personal care, cosmetics, lifestyle, or retail brands is a strong advantage.
‚óè Established relationships with relevant influencers, content creators, media outlets, and industry contacts, including UGC creators, top-tier influencers, and medical professionals (dermatologists and doctors).
‚óè Strong written and verbal communication skills in Arabic and English.
‚óè Excellent negotiation, networking, and relationship-management skills.
‚óè Good understanding of social media platforms, influencer marketing, and current industry trends.
‚óè Ability to organize multiple campaigns, manage deadlines, and coordinate external partners.
‚óè Strong research, planning, and reporting skills.
üìç Location: Maadi, Cairo, Egypt
üíº Employment Type: Full-time
If you are interested, please send your CV and portfolio via email:
