Job Location: Head Office - Mecharafieh
Employment Type: Full-time
Working Hours:
- Monday–Friday: 9:00 AM–5:00 PM
- Saturday: 9:00 AM–2:00 PM
- Sunday: Off
Position Summary
A Digital Marketing Specialist is a professional responsible for maintaining AIHOM's online presence and sales by working on various marketing campaigns. The duties include researching, strategizing with other professionals, and creating content for successful campaigns.
Duties and Responsibilities
Digital Marketing
- Plan and execute paid advertising campaigns across multiple platforms, such as Google Ads, TikTok, Facebook Ads, and LinkedIn Ads, to reach target audiences and maximize ROI.
- Develop and implement digital marketing strategies to achieve business objectives, including lead generation, brand awareness, and customer acquisition.
- Create and manage engaging content for various digital channels, including websites, social media platforms, email campaigns, and blogs.
- Conduct keyword research and optimize website content for search engines to improve organic visibility and drive traffic.
- Experience with marketing automation platforms, analytics tools, and CRM systems (SEM, Email Marketing, META).
- Design, build, and maintain AIHOM's social media presence.
- Responsible for social media management and post scheduling.
- Brainstorm new and creative growth strategies.
- Measure and report the performance of all digital marketing campaigns and assess goals.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and customer touchpoints.
Content Creation
- Provide creative ideas to enhance the brand image.
- Create engaging social media posts, including text, images, and videos.
- Produce multimedia content such as videos, infographics, and other promotional materials.
- Capture and edit short videos for social media platforms, including Instagram Reels, TikTok videos, and stories.
- Capture product photos, behind-the-scenes content, and promotional stories for social media campaigns.
- Create and publish engaging daily stories and visual content to maintain an active social media presence.
- Have basic graphic design skills to create and edit social media posts, promotional visuals, and simple advertising materials.
- Use design tools such as Canva, Adobe Photoshop, or similar software to prepare visually appealing content.
- Ensure that all visual content aligns with AIHOM's branding, style, and marketing objectives.
Education
- BS/MS degree in Digital Marketing or a related field.
Skills & Qualifications
- Proven work experience in digital marketing.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends).
- Experience in setting up and optimizing Google Ads campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
