Role Description
We are looking for a proactive and results-driven Media Buyer to manage and grow paid acquisition campaigns across a portfolio of accounts. In this role, you will oversee the full campaign lifecycle: from account structure and audience strategy to creative testing, optimization, and budget management, with a strong focus on driving measurable results and maximizing ROAS.
This position requires a high degree of ownership, accountability, and strategic thinking, as your work will play a key role in the success of our performance marketing initiatives. Experience identifying high-performing creative concepts, messaging angles, and ad formats through performance data is considered a strong advantage.
What You'll Do
- Build and scale paid campaigns: Launch, manage, and optimize campaigns across Meta, Google, TikTok, YouTube, Snapchat, and Apple Ads, ensuring best-practice account structures and continuous performance improvement.
- Manage and optimize budgets: Allocate media spend strategically, scale successful initiatives, and maximize efficiency across campaigns.
- Execute creative testing initiatives: Conduct structured A/B testing across audiences, creatives, messaging, formats, and bidding strategies to uncover growth opportunities.
- Monitor campaign performance: Analyze campaign data daily, identify trends and opportunities, and implement timely optimizations.
- Provide performance insights: Deliver clear and actionable updates to Account Managers, highlighting key results, learnings, and recommendations.
- Manage publisher campaigns: Set up, monitor, and optimize campaigns running through websites and mobile apps, and external publishers.
- Prepare reporting: Develop monthly performance reports, with the possibility of providing weekly performance updates as needed.
- Stay informed on industry updates: Keep up to date with platform enhancements, advertising innovations, and automation tools to continuously improve account performance.
What You Bring
- Minimum of 3-5 years of hands-on experience managing paid social and digital advertising campaigns.
- Strong understanding of campaign architecture and optimization methodologies, including the effective use of ABO and CBO strategies.
- Proven experience managing significant advertising budgets (USD 20K+ per month) with demonstrated performance outcomes.
- Experience running acquisition-focused campaigns, including app installs, in-app engagement, lead generation, and sales campaigns.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable recommendations.
- Ability to manage multiple accounts and priorities simultaneously while maintaining high-quality execution.
- Excellent communication skills, with the ability to clearly explain performance trends, recommendations, and strategic direction.
The Kind of Person Who Will Thrive Here
You are someone who takes initiative, enjoys solving performance challenges, and approaches your work with a strong sense of ownership. You are detail-oriented, organized, and comfortable working independently while collaborating effectively with cross-functional teams. Most importantly, you are focused on delivering meaningful results and continuously looking for opportunities to improve performance and drive growth.
