We are excited to invite applications for the position of Marketing Manager in Beirut, Lebanon. In this pivotal role, you will lead our marketing strategy, focusing on brand growth and customer acquisition. Your expertise in digital marketing will be instrumental in crafting campaigns that resonate with our target audience and drive engagement. As a Marketing Manager, you will play a critical role in shaping our brand's narrative and ensuring its alignment with our business objectives.
In this collaborative environment, you will have the opportunity to work alongside a talented team that values creativity and innovation. We believe in fostering a culture of continuous learning, offering various training programs and professional development opportunities to help you advance your skills and career. Your role will not only involve overseeing marketing campaigns but also mentoring junior team members, thereby contributing to a supportive and growth-oriented team culture.
As you embark on this exciting journey with us, you will have the chance to make a significant impact on our brand's success. Your strategic insights will guide our marketing efforts, and your leadership will inspire your team to achieve their best work. We are committed to providing you with the resources and support needed to excel, ensuring that your career progression aligns with the company's growth and vision.
Responsibilities:
- Develop and lead comprehensive marketing strategies that focus on brand growth and customer acquisition, utilizing market research and analytics to identify opportunities for expansion.
- Oversee the execution of integrated marketing campaigns across various channels, ensuring alignment with brand messaging and optimizing performance through data analysis.
- Collaborate with sales and product teams to create effective promotional materials that clearly communicate product benefits and drive customer interest.
- Analyze market trends and competitor strategies to inform marketing initiatives, adapting tactics to maintain a competitive edge in the industry.
- Manage the marketing budget effectively, ensuring that resources are allocated wisely to maximize return on investment and achieve strategic goals.
- Establish and nurture relationships with external partners, including media, agencies, and influencers, to enhance brand visibility and credibility in the market.
- Utilize digital marketing tools and techniques to enhance online presence, drive traffic, and convert leads through targeted SEO and social media campaigns.
- Conduct regular assessments of marketing performance using KPIs and metrics, providing insights and recommendations for continuous improvement.
- Mentor and support junior marketing team members, fostering a culture of collaboration and professional growth within the department.
Skills
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Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
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8–10 years of marketing experience, including 4–5 years in a managerial role
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Strong digital marketing, analytical, and leadership skills
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Fintech, digital payments, telecom, technology, e-commerce, or financial services experience is highly preferred