iNMARKET is looking for a creative and detail-oriented senior graphic designer to lead the visual execution of the company's brand portfolio across digital platforms, marketing campaigns, product packaging, and printed materials. The senior graphic designer will collaborate closely with the marketing and content teams to develop creative concepts, maintain brand consistency, and deliver high-quality designs that strengthen brand awareness and engagement.
Key Responsibilities
● Develop and maintain visual identity across all digital and marketing touchpoints.
● Lead the creative development and execution of social media designs, advertising creatives, promotional campaigns, and seasonal launches.
● Create visually appealing designs that align with the brand’s positioning, target audience, and marketing objectives.
● Translate creative briefs and marketing strategies into effective visual concepts and design solutions.
● Develop campaign key visuals, mood boards, layouts, and creative directions.
● Design digital assets for Instagram, Facebook, TikTok, website banners, and other relevant marketing channels.
● Design product packaging and print materials such as flyers, leaflets, brochures, inserts, PR-box materials, posters, roll-ups, and in-store/POSM displays.
● Prepare print-ready artwork (CMYK, bleed, Pantone references, and finishes such as foil, emboss, and spot UV) and coordinate with printers and suppliers on proofs and print quality.
● Maintain distinct brand guidelines and visual identities for each brand in the portfolio, ensuring consistency across all touchpoints.
● Stay up to date with design trends, competitor activities, and developments in the fashion, beauty, and lifestyle industries.
● Manage multiple projects and deadlines while ensuring accuracy, attention to detail, and timely delivery.
Job Requirements● Bachelor’s degree in graphic design, fine arts, visual communication, or a related field is preferred.
● 5+ years of professional graphic design experience, preferably in beauty & personal care/cosmetics or e-commerce brands.
● A marketing agency background is a plus.
● Ability to work effectively in a team environment.
● Strong portfolio demonstrating expertise in branding, packaging, print materials, social media design, campaign visuals, and digital advertising creatives.
● Advanced proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign; experience with 3D/mock-up tools for packaging is a plus.
● Proven experience in packaging design and print production (dyeline's, pre-press, color management, and working with printing houses), demonstrated in the portfolio.
● Strong understanding of typography, composition, color theory, visual hierarchy, and layout principles.
● Ability to develop creative concepts that align with brand identity and marketing goals.
● Good understanding of social media platforms, digital marketing creatives, and platform-specific design requirements.
● Strong organizational and time-management skills, with the ability to handle multiple projects simultaneously.
● Ability to receive feedback, communicate creative decisions, and collaborate effectively with cross-functional teams.
● Experience using AI-powered design tools is a plus.
