We're looking for a Senior Copywriter who thinks in ideas, not just headlines. Someone who can find the human truth in complex healthcare briefs, turn science into compelling stories and strategy into campaigns people care about.
You'll work across pharmaceuticals, consumer healthcare, wellness and public health, partnering with Creative, Strategy, Medical, Account and Production teams to deliver ambitious, insightful and scientifically sound work across every platform.
Key Responsibilities
Creative Concepting & Campaign Development
- Lead original, insight-driven concepts and integrated campaigns for HCP, patient, consumer and corporate audiences.
- Develop ideas across film, digital, social, PR, experiential, activation and emerging media, collaborating closely with Art Directors.
- Contribute to pitches, new business, organic growth and award-worthy creative opportunities.
Copywriting, Craft & Accuracy
- Write clear, compelling and accurate copy across formats, including headlines, scripts, manifestos, storyboards, brand narratives and digital content.
- Oversee branded and unbranded content, ensuring consistency across tactics while adapting tone and messaging for different brands, audiences and markets.
Creative Ownership & Collaboration
- Present concepts confidently, articulate creative rationale and respond to feedback.
- Independently manage multiple projects, tight deadlines and creative reviews, communicating proactively and securing approvals at key milestones.
- Navigate challenging conversations professionally, maintain high-quality delivery and identify opportunities to grow existing business.
- Foster an inclusive, respectful team culture, champion the creative vision and help elevate the department's work.
Innovation, AI & Creative Ambition
- Stay curious about culture, science, technology and evolving healthcare behaviours, exploring storytelling through data, entertainment and experiences.
- Use AI tools for research, ideation, prototyping and content workflows, maintaining originality, accuracy and responsible AI practices.
Education and Experience Required
• At least 5 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
• Has the personality to develop thriving client relations and can lead creative presentations
• Strong conceptualisation and smart thinking skills
• Energy, a sense of humour and an open & curious minds
