Sancus Advertising Agency is a U.S.-based agency serving businesses in the United States and Lebanon. We’re looking for a Paid Media Specialist who can independently manage Google Ads and Meta Ads campaigns, improve performance, and communicate results clearly.
About the Role
You’ll work with our team to plan, launch, and optimize paid advertising campaigns for both U.S. and Lebanese clients. This role starts at 5-8 hours per week, with campaign assignments and priorities agreed around the available hours.
Key Responsibilities
- Build and manage Google Ads and Facebook/Instagram advertising campaigns.
- Research keywords and audiences, refine geographic targeting, and manage negative keywords.
- Write ad copy and collaborate with our creative team to test visuals and messaging.
- Manage campaign budgets, monitor spending, and optimize for qualified leads and conversions.
- Set up, verify, and troubleshoot conversion tracking, coordinating with our web team when needed.
- Provide concise performance reports covering results, insights, and recommended next steps.
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Adapt campaign strategies to each client’s market, audience, goals, and budget.
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Required Skills
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Hands-on experience independently managing campaigns in both Google Ads and Meta Ads Manager.
- Practical knowledge of lead generation, bidding, audience targeting, remarketing, and campaign optimization.
- Experience with conversion tracking and tools such as GA4, Google Tag Manager, and Meta Events Manager.
- Ability to explain campaign results using relevant measures, including cost per lead, conversion rate, and lead quality.
- Strong written and spoken English, clear communication, and reliable follow-through.
- Ability to prioritize work independently and coordinate with a U.S.and Lebanon based team.
Preferred Qualifications
- Experience with U.S. and/or Lebanese clients, with the ability to adapt to both markets.
- Local service-business or home-services lead-generation experience.
- Arabic copywriting skills and experience with messaging campaigns.
- Familiarity with Meta Pixel, Conversions API, call tracking, or Looker Studio.
- Relevant Google Ads or Meta certifications, supported by practical campaign experience.
Position Details
- Schedule: Part-time, initially 5–8 hours per week, with availability during U.S. business hours.
- Compensation: $11 USD per hour.
- Work arrangement: Remotely
- Work Setup: Must have your own laptop, a reliable internet connection, and backup power to maintain continuity during electricity outages.
- Start date: Immediately
