We are seeking a visually driven Creative Design Specialist with strong graphic design capabilities, an artistic mindset, and a passion for visual storytelling.
The role covers graphic design, creative research, content ideation, photography and video support, Reels editing, and AI-assisted content creation.
Research, Inspiration & Creative Support
• Conduct continuous research into graphic design trends, photography references, Reel trends, social media formats, home and lifestyle trends, and relevant competitor activity.
• Develop curated mood boards, inspiration boards, photography references, campaign concepts, and Reel references.
• Research and propose creative directions, visual references, content ideas, Reel concepts, and campaign inspirations.
• Maintain an organized database of campaigns, launches, promotions, shoots, Reels, seasonal moments, and required creative assets.
Graphic Design & Creative Execution
• Design visually refined creative assets for digital and print applications, including outdoor media and packaging.
• Design graphics for seasonal campaigns, social media (Instagram, Facebook, LinkedIn, Pinterest, TikTok), emailers, e-newsletters, and blog posts.
• Design e-commerce and website visuals, including banners, product pages, and landing pages, applying strong design principles and UX best practices.
• Collaborate with the marketing team to develop and execute creative concepts for branding, campaigns, product promotions, adaptations, and production requirements.
• Adapt content according to the cultural context, audience, priorities, product availability, and maturity of each market.
• Maintain high standards in typography, composition, layout, color balance, image treatment, hierarchy, spacing, product visibility, and overall visual storytelling.
• Ensure all visual materials reflect the brand’s aesthetic and meet high standards of elegance and sophistication.
• Prepare final artworks according to platform, production, or printing specifications.
Photography & Video
• Support lifestyle photography and videography for campaigns, e-commerce, and social media.
• Collaborate on photography and videography briefs and shot lists.
• Attend brand photoshoots and content production days when required.
• Monitor captured content to ensure all required photography and video assets are completed.
• Retouch and optimize photography for digital and print use.
• Edit Reels and other short-form videos.
AI-Assisted Content
• Create selected AI-assisted or AI-generated Reels and visuals.
• Ensure AI-generated content remains accurate, refined, realistic, and consistent with the brand.
• Experiment with new design techniques, visual compositions, and AI tools to elevate brand visuals and improve efficiency in design workflows.
Brand Identity & Guidelines
• Ensure all visual outputs consistently reflect the identity and positioning of the brands.
• Maintain consistency across territories while allowing for appropriate local adaptation.
• Prepare, maintain, and update approved visual templates and creative guidelines.
• Assist in developing brand identity guidelines when required.
• Ensure approved fonts, colors, photography styles, layouts, logo usage, and visual standards are applied correctly.
• Maintain awareness of copyright laws, image licensing, music usage, and fonts.
• Ensure external references and inspiration are appropriately adapted and not directly copied.
Support additional Marketing Department requirements as assigned.
Qualifications
• Bachelor’s degree in Graphic Design.
• Minimum 5 years of relevant experience in graphic design, creative content, social media, marketing, or visual communication.
• Strong graphic design portfolio demonstrating creativity, visual judgment, and brand sensitivity.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
• Experience designing emailers, newsletters, and web or e-commerce assets, with an understanding of UX principles.
• Knowledge of print production, prepress, and file preparation for outdoor media and packaging.
• Experience using video editing tools such as Adobe Premiere Pro, or Adobe After Effects.
• Familiarity with AI-powered creative tools for design, image, and video content is desirable.
• Knowledge of photography principles, composition, lighting, and framing is a plus.
• Experience working with lifestyle, home, interiors, fashion, retail, hospitality, or other visually driven brands is an advantage.
• Good command of English and Arabic. French is an advantage.
Competencies & Skills
• Visual storytelling skills.
• A keen eye for photography, composition, and color balance.
• Strong understanding of social media platforms, content formats, and Reel editing.
• Ability to effectively use AI creative tools.
• Strong attention to detail and organizational skills.
• Ability to work on multiple brands, markets, projects, and deadlines simultaneously.
• Cultural sensitivity and the ability to adapt creative work for different markets and audiences.
• Awareness of copyright, image licensing, music usage, and font licensing.
• Strong sense of brand consistency and adherence to visual guidelines.
• Proactive research and idea generation.
• Strong collaboration and communication skills.
