We are looking for a highly skilled, data-driven Senior Media Buyer with proven experience in SaaS marketing, B2B lead generation, and performance optimization.
The ideal candidate will take full ownership of paid advertising campaigns, from strategy and execution to lead tracking, landing page optimization, and conversion rate improvement.
This is a performance-focused role where success is measured by qualified leads, customer acquisition cost, conversion rates, and revenue, not just clicks or impressions.
Key Responsibilities1. Paid Advertising & Campaign Management Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads*.
* Manage Google Search, Display, Performance Max, and remarketing campaigns.
* Develop effective B2B and B2C customer acquisition strategies for SaaS products.
* Conduct keyword research, competitor analysis, audience segmentation, and targeting.
* Manage advertising budgets and optimize spending to maximize ROI and ROAS.
* Continuously test ad creatives, messaging, audiences, and bidding strategies.
* Build full-funnel campaigns covering awareness, consideration, lead generation, and conversion.
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SaaS Lead Generation & Acquisition Develop scalable lead generation strategies targeting relevant SaaS customer personas.
* Generate high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)*.
* Optimize campaigns for qualified leads and paying customers rather than lead volume alone.
* Build retargeting and remarketing funnels to convert interested prospects.
* Work closely with sales teams to understand lead quality and improve targeting.
* Track the entire customer journey from the first ad interaction to closed deals.
* Develop strategies to reduce Customer Acquisition Cost (CAC) and improve Lead-to-Customer Conversion Rate.
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Landing Pages & Conversion Rate Optimization (CRO)
- * Create, customize, and optimize high-converting landing pages for different campaigns, products, and audiences.
- Work with website builders, CMS platforms, or development teams to implement landing pages.
- Write or improve landing page headlines, value propositions, CTAs, forms, and conversion flows.
- Conduct A/B testing on landing pages, forms, and campaign messaging.
- Analyze user behavior using heatmaps, session recordings, and conversion analytics.
- Continuously improve landing page conversion rates and reduce Cost Per Qualified Lead.
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Conversion Tracking & Marketing Analytics
- * Implement and manage tracking through:
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Google Ads Conversion Tracking
- Meta Pixel & Conversions API (CAPI)
- UTM Parameters
- CRM Integration & Offline Conversion Tracking
- Ensure accurate attribution of leads and conversions to campaigns and advertising channels.
- Integrate advertising platforms with CRM systems to track lead status and sales outcomes.
- Track key events such as form submissions, demo bookings, trial registrations, subscriptions, and purchases.
- Troubleshoot tracking issues and maintain reliable conversion data.
- Build performance dashboards using Looker Studio or similar reporting tools.
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CRM & Lead Tracking
- * Collaborate with sales teams to monitor leads throughout the sales pipeline.
- Track leads from initial acquisition through qualification, follow-up, and deal closure.
- Analyze lead quality by campaign, audience, keyword, and acquisition source.
- Implement conversion feedback loops using CRM data to improve campaign optimization.
- Identify bottlenecks in the lead-to-sale journey and recommend improvements.
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Performance Reporting & Growth
- * Monitor and report on key performance indicators, including:
- Cost Per Lead (CPL)
- Cost Per Qualified Lead (CPQL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Lead-to-Customer Conversion Rate
- MQL-to-SQL Conversion Rate
- Customer Lifetime Value (LTV)
- Marketing-Sourced Revenue
- Prepare weekly and monthly performance reports with actionable recommendations.
- Identify opportunities to scale profitable campaigns.
- Forecast advertising budgets, lead volume, and acquisition costs.
- Work with marketing, product, design, and development teams to improve acquisition performance.
Requirements 4+ years of hands-on experience in media buying and performance marketing.
* Proven experience generating leads for SaaS products, preferably B2B SaaS*.
* Strong practical expertise in Google Ads and Meta Ads.
* Experience managing significant advertising budgets with measurable business results.
* Demonstrated ability to generate qualified leads and optimize acquisition costs.
* Hands-on experience with GA4, GTM, Meta Pixel, CAPI, and conversion tracking.
* Experience integrating advertising campaigns with CRM systems.
* Strong understanding of landing page creation, customization, A/B testing, and CRO.
* Ability to analyze the complete acquisition funnel from ad click to paying customer.
* Strong knowledge of attribution models, remarketing, and audience segmentation.
* Excellent analytical skills and ability to make data-driven decisions.
* Ability to independently manage campaigns from planning to execution and reporting.
Nice to Have
- * Experience marketing SaaS products in Saudi Arabia or GCC markets.
- Experience with HubSpot, Salesforce, Zoho, or similar CRM platforms.
- Familiarity with Webflow, WordPress, Unbounce, or similar landing page builders.
- Experience with LinkedIn Ads for B2B lead generation.
- Understanding of SaaS metrics such as MRR, ARR, CAC Payback Period, and LTV.
- Experience with marketing automation and lead nurturing workflows.
