InsiderInns is a Moroccan travel platform helping users discover and book hotels, flights, activities and travel experiences in Morocco and internationally.
We’re entering a new growth phase and are looking for someone who can help shape how the brand communicates, grows its audience, and turns content into real acquisition.
The Role
We’re looking for a Content & Growth Marketer who is strong in both creative execution and digital marketing.
This is not a role for someone who only plans campaigns or manages a content calendar. We need someone who can come up with ideas, produce content, test them, measure what works, and improve continuously.
A large part of the role will focus on short-form video, social media, app growth, travel offers, destinations, hotels, activities and performance campaigns.
You should be able to look at a product advantage or travel offer and turn it into content people actually want to watch.
What We’re Looking For
- Strong understanding of social media and short-form content.
- Ability to create and edit videos independently.
- Good sense of hooks, storytelling and what makes content perform.
- Experience with tools such as CapCut, Premiere Pro, Canva, or similar.
- Understanding of Meta Ads and paid social campaigns.
- Comfortable working with performance metrics such as reach, engagement, clicks, installs and conversions.
- Strong copywriting skills.
- Creative, curious and proactive.
- Able to move quickly and test ideas rather than overthink them.
- Good understanding of Moroccan consumer behavior and social media culture.
- Interest in travel is a strong plus.
What Matters Most
We care less about having a traditional marketing background and more about whether you can:
- come up with strong ideas,
- execute them yourself,
- understand why content performs,
- and turn attention into growth.
If you can see a hotel deal, app feature or destination and immediately think “there’s a Reel in this”, this role is probably for you.
Nice to Have
- Experience with travel, hospitality, lifestyle or consumer apps.
- Experience running app-install campaigns.
- Experience working with creators or influencers.
- Photography or videography skills.
- Experience building or growing a brand from an early stage.
