Company Description Akhnaton Trading and Distribution (ATR) is the specialized distribution and marketing arm of EVA Group, a diversified organization with a 100-year legacy and a strong portfolio of companies. The group includes EVA Cosmetics, a leading cosmetics manufacturer, and EVA Pharma, one of the fastest-growing pharmaceutical companies in the MENA region. ATR’s vision is to be the driving force behind the success of its brands, partnering in their journey and sharing in their achievements. In addition to serving its sister companies, ATR is trusted by major multinational organizations to manage distribution and marketing in its specialized fields. The company offers a dynamic environment for professionals who want to contribute to impactful brand growth and market expansion.

Role Description The Head of RTM & GTM is a full-time, on-site leadership role based in Cairo, Egypt, responsible for defining and executing route-to-market and go-to-market strategies across ATR’s portfolio. This role oversees market mapping, channel segmentation, and portfolio deployment to ensure optimal presence and performance in traditional trade, modern trade, and emerging channels. The individual will lead cross-functional planning with sales, marketing, and supply chain teams to design launch plans, promotional calendars, and distribution targets. Daily responsibilities include analyzing market data, tracking execution KPIs, adjusting RTM models, and coaching field teams to improve coverage, visibility, and profitability. The role also manages relationships with key partners and distributors, ensuring alignment with ATR’s strategic objectives and the broader EVA Group vision.

Qualifications

Strong expertise in route-to-market and go-to-market planning, including channel strategy, customer segmentation, and portfolio deployment.
Demonstrated ability in commercial planning, sales operations, and trade marketing to drive revenue growth and market share.
Advanced skills in data analysis, forecasting, and performance management using relevant business intelligence and reporting tools.
Proven leadership experience in managing cross-functional teams, stakeholder alignment, and change management in a fast-paced environment.
Solid understanding of FMCG, cosmetics, or pharmaceutical distribution dynamics in Egypt and the wider MENA region.
Excellent communication, negotiation, and relationship-building skills with internal teams and external partners.
Bachelor’s degree in Business, Marketing, Economics, or a related field; a postgraduate degree (MBA or equivalent) is an advantage.
Experience in a senior commercial, RTM, or GTM role within a multinational or large regional organization is highly beneficial.
Ability to work on-site in Cairo, Egypt, with readiness for occasional travel to markets, partners, and regional offices as needed.

Loading description...

Skills Gap Analyzer

Compare your skills with the requirements for Head of RTM & GTM and see what you need to learn

About the company

Akhnaton Trading and Distribution- EVA Group Limited

Wholesale

Qualifications

Strong expertise in route-to-market and go-to-market planning, including channel strategy, customer segmentation, and portfolio deployment.
Demonstrated ability in commercial planning, sales operations, and trade marketing to drive revenue growth and market share.
Advanced skills in data analysis, forecasting, and performance management using relevant business intelligence and reporting tools.
Proven leadership experience in managing cross-functional teams, stakeholder alignment, and change management in a fast-paced environment.
Solid understanding of FMCG, cosmetics, or pharmaceutical distribution dynamics in Egypt and the wider MENA region.
Excellent communication, negotiation, and relationship-building skills with internal teams and external partners.
Bachelor’s degree in Business, Marketing, Economics, or a related field; a postgraduate degree (MBA or equivalent) is an advantage.
Experience in a senior commercial, RTM, or GTM role within a multinational or large regional organization is highly beneficial.
Ability to work on-site in Cairo, Egypt, with readiness for occasional travel to markets, partners, and regional offices as needed.

Private Engineering Tutor

Real Estate Salesperson

Sales Manager- 19 L

Human Resources Manager

Store Manager

Hairdresser

Solar Design Engineer

Insurance Unit Leader

Managing Partner

HR Volunteer

Nail Artist

Kitchen & Laundry Technician

Mechanical Supervisor

Business Development Specialist (Remote)

Key Account Portfolio Manager

Client Engagement Agent

Administrator & Account Manager

Business Prospecting Specialist

Full-Time & Part-Time Instructors - Faculty of Engineering

Full-Time & Part-Time Instructors - Faculty of Law

Chief Accountant

Client Engagement Advisor

Business Development Specialist

E-Commerce & CRM Coordinator

Catering Manager

Manager I Information Security

Protection Risk Analysis Consultant

Senior Graphic Designer – Video Editing Skills

Call Center Specialist

Campaign Manager

Jira Developer

Branch Manager and Cashier job opportunities in Broummana with LALA Chicken

Hiring a Driver 10T for Cibus Holding in Rabieh (Food and Restaurants)

Content Marketing & Social Media Specialist

Food Safety Auditor Job Opportunity with SUD Restobar and Cézanne Le Restaurant in Dbayeh

Hiring a Shadow Teacher for School-Based Grade 2 in Beirut

AYLA Nails and Beauty Studio is hiring a Hairdresser and a Nail Technician in Dawhet Aaramoun

Technical Consultant – DevOps & Atlassian

Hildegard is hiring a Health Spa Receptionist in Ghazir, Kfarhbab

Hiring a Nail Technician for Maria Sarkis Beauty Salon in Jdeideh

Digital Marketing Specialist

Chargé(e) de Développement Commercial (SDR)

Product Specialist

Hiring a Membership Sales Executive and an Accountant for Luxury Gym in Hadath, Beirut

Hiring a Senior Accountant with 4+ years of experience in Rabieh

Corporate Information Technology Manager

Tax Specialist – Lebanese Taxation

Order Fulfillment Coordinator

Sales Representative

Construction Procurement Engineer- Nigeria

Head of RTM & GTM