We are looking for a results-driven Go-To-Market & Growth Marketing Manager to develop and execute marketing strategies that drive product adoption, customer acquisition, market expansion, and revenue growth.
The ideal candidate combines strategic thinking with hands-on execution, understands digital products and SaaS business models, and can turn market opportunities into measurable business results.
Key Responsibilities1. Go-To-Market Strategy
- Develop and execute GTM strategies for new products, features, and markets.
- Identify target audiences, customer segments, and ideal customer profiles (ICP).
- Define product positioning, messaging, and competitive differentiation.
- Build product launch plans with clear timelines, channels, budgets, and KPIs.
- Conduct market research and competitor analysis.
2. Growth & Performance Marketing
- Plan and manage customer acquisition strategies across paid and organic channels.
- Develop marketing funnels to improve acquisition, activation, and conversion.
- Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
- Identify opportunities to reduce Customer Acquisition Cost (CAC) and improve Return on Ad Spend (ROAS).
- Design and execute growth experiments.
3. Product Marketing
- Translate product features into compelling customer value propositions.
- Collaborate with product teams to align launches with market needs.
- Develop landing pages, marketing campaigns, and product messaging.
- Support pricing, packaging, and promotional strategies.
- Gather customer feedback to improve product-market fit.
4. Revenue Growth & Sales Enablement
- Align marketing activities with sales and revenue objectives.
- Develop lead generation and lead nurturing strategies.
- Improve lead-to-customer conversion rates.
- Create sales enablement materials and customer acquisition campaigns.
- Identify new market expansion and partnership opportunities.
5. Analytics & Optimization
- Define and monitor GTM and marketing performance KPIs.
- Analyze customer journeys, conversion funnels, and campaign performance.
- Use GA4, CRM platforms, and analytics tools to identify growth opportunities.
- Build performance dashboards and report measurable business impact.
Requirements
- * 3–6+ years of experience in Growth Marketing, Product Marketing, GTM, or Digital Marketing.
- Proven experience launching or scaling digital products, preferably SaaS.
- Strong understanding of customer acquisition, marketing funnels, and conversion optimization.
- Experience with performance marketing and marketing analytics.
- Ability to develop marketing strategies and execute them independently.
- Familiarity with CRM, GA4, Google Ads, Meta Ads, and marketing automation tools.
- Strong analytical, communication, and project management skills.
- Experience working cross-functionally with product, sales, and development teams.
Key Performance Indicators (KPIs)
- * Customer acquisition and qualified lead growth.
- Customer Acquisition Cost (CAC).
- Lead-to-customer conversion rate.
- Product adoption and activation rates.
- Marketing-attributed revenue.
- Return on Marketing Investment (ROMI).
- Product launch performance and GTM milestone achievement.
