JOB DESCRIPTION
Fashion Design Manager – Homewear & Lingerie
Department: Fashion Design Center
Function: Product Development
Reports To: Apparel Product Development Director
- Role Objective
Lead and manage the creative, strategic, and technical development of homewear and lingerie collections, ensuring innovative, comfortable, high-quality, and commercially successful products aligned with global fashion trends, customer preferences, brand identity, and business objectives.
The role is responsible for translating trend research and market insights into seasonal collections, overseeing fabric and trim selection, garment design, fit development, sample approval, and cross-functional coordination to ensure timely delivery, product quality, and cost efficiency.
- Key Responsibilities & Accountabilities
A. Strategic Responsibilities
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Monitor global trends in homewear, sleepwear, loungewear, lingerie, and intimate apparel, including colors, silhouettes, prints, fabrics, textures, and design details.
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Research international fashion websites, trend forecasting platforms, competitor collections, and relevant fashion exhibitions.
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Collaborate with Trend Research and Market Analysis teams to translate trend reports, customer insights, and reference samples into commercially relevant collection concepts.
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Develop seasonal design directions, color palettes, fabric concepts, and product themes aligned with the company's brand positioning and target markets.
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Ensure that collections balance fashion trends, comfort, functionality, quality, and commercial viability.
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Contribute to the Fashion Design Center's strategic plan and annual operating plan.
B. Homewear & Lingerie Design
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Lead the design and development of seasonal homewear and lingerie collections, from concept creation through final sample approval.
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Develop design concepts for relevant product categories, including:
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Homewear and loungewear.
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Sleepwear and pajama sets.
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Women's lingerie and underwear.
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Bras, panties, and coordinated lingerie sets, where applicable.
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Robes, nightgowns, and related comfortwear products.
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Develop mood boards, color palettes, silhouettes, prints, patterns, and garment design details.
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Ensure that designs meet target customer expectations for comfort, fit, functionality, aesthetics, and product quality.
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Oversee design adaptations across sizes and product ranges in coordination with the Technical Department.
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Ensure consistency in design language, quality, and brand identity across all collections.
C. Fabric, Cotton & Trims Development
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Oversee the selection and development of suitable fabrics, including cotton, cotton blends, jersey, rib, modal, viscose, lace, mesh, microfiber, elastane blends, and other materials relevant to the product range.
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Evaluate fabric softness, stretch, recovery, breathability, durability, drape, and suitability for the intended garment.
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Coordinate the selection of lace, elastics, straps, fasteners, buttons, ribbons, labels, and other garment accessories.
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Work closely with the Technical Department and suppliers to ensure that fabrics and trims meet design, comfort, performance, quality, and cost requirements.
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Review fabric swatches, color lab dips, print samples, lace designs, and trim samples before approval.
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Ensure that material choices are appropriate for garment construction, fit, production feasibility, and the intended end use.
D. Technical Development & Sample Approval
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Collaborate with pattern makers, technical designers, sample rooms, and production teams to translate design concepts into production-ready garments.
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Review prototypes, fit samples, and pre-production samples to ensure design accuracy, comfort, fit, and quality.
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Coordinate design revisions and fitting adjustments based on technical feedback and established product specifications.
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Pay particular attention to fit, support, stretch, seam placement, elastic tension, garment construction, and finishing requirements for lingerie products.
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Ensure that approved samples, design specifications, and relevant technical documentation are handed over accurately to production.
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Resolve design-related issues and support continuous improvement in sample development and product quality.
E. Cross-Functional Collaboration & Delivery
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Coordinate with the Central Collection Team, Brand Team, Trend Research, Market Analysis, Technical Department, Merchandising, Quality, and Production teams.
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Ensure that designs meet approved cost targets, quality requirements, production capabilities, and collection deadlines.
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Manage multiple design projects and seasonal development calendars simultaneously.
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Monitor collection progress and address design-related delays or development challenges.
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Develop and maintain Fashion Design Center procedures, workflows, and departmental operating manuals.
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Ensure timely delivery of approved collections in line with the company's seasonal calendar.
F. People Management & Development
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Lead, supervise, and develop the fashion design team, including senior, mid-level, and junior designers, as applicable.
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Allocate design assignments according to team capabilities, collection priorities, and deadlines.
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Establish clear performance objectives and conduct regular performance evaluations.
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Provide constructive feedback, coaching, and professional development opportunities.
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Identify training needs in lingerie design, homewear design, fabric knowledge, technical development, and digital design tools.
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Promote creativity, collaboration, accountability, and continuous improvement.
- Education & Qualifications
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Bachelor's degree in Fashion Design, Apparel Design, Textile Design, or a related discipline.
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Professional certifications in relevant fashion design software are an advantage.
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Specialized training in lingerie design, garment construction, pattern development, or intimate apparel technology is preferred.
- Experience
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Minimum 7 years of relevant experience in apparel design and product development.
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Proven experience in homewear, sleepwear, loungewear, lingerie, or intimate apparel.
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Demonstrated experience in seasonal collection development, fabric selection, sample review, and cross-functional coordination.
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Previous experience in a design leadership or supervisory role is strongly preferred.
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Experience with international apparel brands, particularly LC Waikiki, Primark, or comparable companies, is an advantage.
- Key Internal & External Relationships
Internal
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Technical Department
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Central Collection Team
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Trend Research and Market Analysis Teams
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Brand Team
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Merchandising and Product Development Teams
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Sample Room and Pattern Making Teams
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Production and Quality Departments
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Apparel Product Development Director
External
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Fabric, lace, elastic, and accessory suppliers
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Fashion trend forecasting agencies
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Fashion technology vendors
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Relevant fashion exhibitions and industry networks
- Technical Competencies
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Homewear, Sleepwear & Loungewear Design
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Lingerie & Intimate Apparel Design
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Global Fashion Trend Forecasting
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Fabric, Lace, Elastic & Trim Knowledge
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Cotton and Stretch Fabric Knowledge
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Color, Print, Pattern & Collection Development
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Garment Construction and Fit Evaluation
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Lingerie Fit, Support and Comfort Principles
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Technical Sketching and Design Specifications
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Sample Development and Approval
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Product Quality and Production Feasibility
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Digital Fashion Design Tools and CAD Applications
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Commercial Awareness and Cost Optimization
- Behavioral Competencies
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Creative and Strategic Thinking
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Leadership and Team Development
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Problem-Solving and Decision-Making
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Attention to Detail
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Planning and Time Management
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Cross-Functional Collaboration
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Adaptability and Innovation
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Commercial Awareness
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Accountability and Results Orientation
- Language & Systems Skills
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Good command of English, including fashion and technical terminology.
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Proficiency in relevant design software, such as Adobe Illustrator and Photoshop.
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Knowledge of CLO 3D or equivalent digital garment visualization software is an advantage.
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Familiarity with PLM or other product development systems is preferred.
- Key Performance Indicators (KPIs)
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On-time delivery of seasonal collections.
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Design and sample approval rates.
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First-round sample approval rate, where applicable.
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Compliance with approved product cost targets.
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Reduction in design-related errors and sample revisions.
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Product quality and consistency with approved designs.
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Compliance with brand identity and target customer requirements.
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Team productivity and achievement of departmental objectives.
üìç Location: Badr City
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