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A leading Cotton Wear Company in Egypt. Having an exquisite brand equity and persistence, Vanilla aimed to prove in a very short time its success in the market. Starting Production with as little as 50 employees, now the company’s success team exceeds the 2000. Its unique management model, based on innovation and flexibility, and its vision of fashion – based on creativity and quality designs, together with the capacity to react quickly to market demands – has enabled it to enjoy rapid international expansion and an outstanding reaction to its various commercial concepts. Today, the company’s market share reached 80%, ranging from basic underwear to sophisticated Lounge wear and Lingerie.
