Role & Responsibilities
Territory Visual Merchandising Planning
- Ensure consistency across all Visual merchandising plans within the territory.
- Support the Concept VM head with annual timeline/ critical path planning for New season set up and brand update activity
- Collate and document feedback from stores for new ideas for product presentation and visual implementation
- Work closely with the marketing team in delivering a consistent brand image within the territory.
- Obtain approvals from Concept for any design/art work done locally/independently for Panels, Backlits, Leaflets, Signs, etc.
- Manage and plan for the Non-Trading Items for the respective territory in consultation with Concept VM Head
- Ensure that Non –Trading Items are ordered within the allocated budget and not misused
- Prepare and send a monthly detailed report on Non Trading Items orderings to the Concept VM, if orders are placed locally/independently
- Conduct planning to ensure stores are frequently visited and monitored to maintain visual merchandising standards
- Conduct surveys/ monitor competitors and understand the latest trends in visual display
Instore Visual Merchandising Execution
- Ensure accurate execution of visual merchandising standards and guidelines
- Co-ordinate and guide stores on VM implementation based on store formats - large, small and medium.
- Develop a communication network across stores to ensure any ad-hoc brand merchandising updates requested by head office are communicated to stores
- Manage and guide in-store merchandisers to meet all visual/retailing merchandising goals
- Ensure concept window and décor rollout is as per concept VM guidelines
- Ensure all store elements and housekeeping is done in line with the VM guidelines
- Ensure all stores are aware of brand, windows and mannequin updates
- Ensure all stores collate evidence of implementation
- Plan store visits in line with the needs of the business ensuring new stores, company projects and trials and new season set ups are all given sufficient time
- Document store visit feedback and a clear improvement plan for all stores
- Develop and train the in-store visual merchandising team on merchandising standards, interior design, space planning and store layout and other visual merchandising techniques.
- Train instore visual merchandising team to maintain a uniform look & feel and standardization across stores.
Qualification
- Graduate degree in any field
- 5-6 years of experience; preferably 4 years of experience in visual merchandising role in retail organization
- Good knowledge of visual merchandising processes & consumer behavior/market trends/market forecasting techniques
- Good Knowledge of interior design and architecture
- Execution abilities
