1. JOB PURPOSE
Planning and executing trade marketing activities across assigned sales channels to ensure strong brand visibility, effective in-store presence, and strong engagement with retailers and trade partners in support of sales growth.
2. KEY RESPONSIBILITIES & DUTIES
Planning & Execution
▪ Plan and execute trade marketing activities across assigned channels and territories.
Visibility & Merchandising
▪ Ensure proper product visibility, merchandising, and branding at points of sale.
Promotions & In-Store Activities
▪ Develop and implement promotional campaigns and in-store activities to support sales objectives.
Trade Relationships & Coordination
▪ Build strong relationships with retailers, distributors, and other trade partners.
▪ Coordinate with the Sales and Marketing teams to align trade activities with business objectives.
Field Team Supervision
▪ Supervise market ambassadors and ensure effective implementation of field activities.
Market Intelligence
▪ Monitor competitors' activities, market trends, and customer feedback.
Reporting & Budget Management
▪ Track trade marketing performance and prepare regular reports on activities, results, and market insights.
▪ Manage trade marketing budgets and ensure efficient utilization of resources.
3. QUALIFICATIONS & EDUCATION
4. EXPERIENCE REQUIRED
