Alfa Electronics is hiring a proactive Technical Sales Engineer with an engineering background and experience selling electronic products, smart solutions or light-current systems.
We are looking for someone who enjoys meeting customers, identifying business opportunities and understanding how technology can solve practical business needs. You should bring hands-on sales experience, curiosity about new products and the drive to take opportunities from initial contact through to closing.
Key Responsibilities
- Identify and approach potential B2B customers, generate qualified leads and arrange client meetings and site visits.
- Develop a strong understanding of Alfa Electronics’ products and solutions, their applications and competitive advantages.
- Understand customers’ technical and business requirements and recommend suitable products and solutions.
- Prepare and deliver product presentations and demonstrations, coordinating with technical colleagues when needed.
- Prepare accurate quotations and technical and commercial proposals in coordination with the relevant teams.
- Follow up on enquiries, proposals and tenders, negotiate within agreed commercial guidelines and close sales.
- Build relationships with existing customers, identify additional requirements and develop repeat business.
- Maintain an updated sales pipeline and report on opportunities, progress against targets and expected sales.
- Coordinate with technical and after-sales teams to support delivery, resolve customer concerns and maintain customer satisfaction.
- Monitor competitors, customer feedback and market developments to identify new opportunities.
Required Qualifications and Experience
- Bachelor’s degree in Electronics, Electrical, Communications, Mechatronics, Computer Engineering or a closely related engineering discipline.
- At least 2 years of direct B2B sales experience selling electronic products, smart solutions or related technical systems.
- Experience handling customer enquiries, preparing quotations and following sales opportunities through to closing.
- Ability to understand technical specifications and explain product benefits clearly to customers.
- Good communication, presentation and negotiation skills.
- Good command of English, including reading technical documentation and preparing business correspondence.
- Based in Cairo and available for regular client visits.
- Own car and valid driving license are required.
Preferred Experience
- Technical and sales experience in light-current systems, smart solutions or systems integration.
- Demonstrated success in acquiring new customers and achieving sales targets.
- Experience using CRM systems or other tools to manage leads, follow-ups and sales pipelines.
The Person We Are Looking For
- Proactive: takes initiative to find opportunities and approach potential customers.
- Eager to learn: builds product knowledge, asks relevant questions and applies feedback.
- Persistent and organised: follows up consistently and takes ownership of commitments.
- Commercially minded: connects technical features to customer needs and business value.
- Adaptable: responds constructively to customer objections and changing requirements.
Apply through LinkedIn with an updated CV highlighting the products or solutions you have sold, the customers you have served and your main sales achievements.
