Are you passionate about social media, digital storytelling, and building engaging online communities?
We are looking for a creative, strategic, and results-driven Social Media Strategist to join our team. The ideal candidate will be responsible for developing effective social media strategies, strengthening brand presence, increasing audience engagement, and driving measurable growth across digital platforms.
Key Responsibilities:
- Develop and implement comprehensive social media strategies aligned with business and brand objectives.
- Plan, manage, and execute social media content calendars across Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
- Identify target audiences and develop strategies to increase brand awareness, reach, and engagement.
- Collaborate with graphic designers, video editors, and content creators to develop creative and engaging content.
- Monitor social media trends, platform updates, competitor activities, and industry developments.
- Develop creative campaign concepts, social media activations, and audience engagement initiatives.
- Manage social media communities, monitor comments, and ensure timely audience interaction.
- Analyze social media performance using platform insights and analytics tools.
- Track key metrics, including reach, impressions, engagement rates, follower growth, and conversions.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Identify opportunities to improve content performance, audience growth, and brand visibility.
- Coordinate with brand and digital marketing teams to ensure consistent brand communication.
Requirements:
- Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field.
- 2–4 years of relevant experience in social media strategy, social media marketing, or digital marketing.
- Strong understanding of Facebook, Instagram, LinkedIn, TikTok, and other social media platforms.
- Experience in social media planning, content strategy, and campaign management.
- Knowledge of social media analytics, insights, and performance measurement.
- Understanding of audience behavior, digital trends, and platform algorithms.
- Excellent communication, creativity, and strategic thinking skills.
- Ability to analyze performance data and translate insights into actionable strategies.
- Strong organizational skills and ability to manage multiple projects.
Key Performance Indicators (KPIs):
- Social media reach and impressions.
- Audience engagement and engagement rate.
- Organic follower growth and community development.
- Content performance and publishing consistency.
- Social media campaign effectiveness.
- Brand visibility and social media-driven website traffic.
- Achievement of assigned social media objectives.
