JOB DESCRIPTION
Social Media Marketing Specialist
Job Title: Social Media Marketing Specialist
Department: Marketing
Reports To: Marketing Manager
Job Location: 10th of Ramadan City, Egypt
To plan, execute, and optimize social media marketing activities to increase brand awareness, reach target audiences, generate leads, and achieve the company’s marketing objectives through effective content strategies and digital marketing campaigns.
A. Social Media Marketing Strategy
Develop and implement social media marketing plans aligned with the company’s business objectives.
Identify target audiences and select appropriate social media platforms.
Research competitors, market trends, and audience behavior.
Develop strategies to increase brand awareness, engagement, and lead generation.
B. Content Planning and Management
Prepare and manage monthly social media content calendars.
Create marketing content, captions, and promotional posts.
Coordinate with graphic designers and content creators to produce marketing materials.
Ensure consistency in brand identity, messaging, and content quality.
Schedule, publish, and monitor content across relevant social media platforms.
C. Digital Marketing Campaigns
Plan, execute, and monitor social media marketing campaigns.
Manage paid advertising campaigns through platforms such as Meta Ads Manager, when applicable.
Monitor campaign performance and optimize campaigns to achieve marketing objectives.
Track advertising budgets and ensure efficient utilization of allocated resources.
Support lead-generation activities and promotional campaigns.
D. Audience Engagement and Brand Awareness
Monitor comments, messages, and interactions across social media platforms.
Respond to inquiries professionally and maintain positive audience relationships.
Monitor brand mentions and online reputation.
Identify opportunities to increase audience engagement and strengthen brand awareness.
E. Performance Monitoring and Reporting
Track social media marketing performance using analytics tools.
Prepare weekly and monthly performance reports.
Analyze campaign results and recommend improvements.
Monitor key metrics, including reach, engagement, follower growth, website traffic, leads, and conversions.
Evaluate the effectiveness of marketing activities against established targets.
F. Market Research and Coordination
Monitor competitors’ social media activities and marketing strategies.
Stay updated on digital marketing trends, tools, and platform developments.
Coordinate with the Sales Department to support lead generation and business development.
Collaborate with other departments to obtain accurate information for marketing content.
Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
Previous experience in social media marketing or digital marketing is preferred.
Good understanding of social media platforms and digital marketing principles.
Knowledge of Meta Business Suite and Meta Ads Manager.
Experience in content planning, campaign execution, and performance reporting.
Good written and verbal communication skills.
Strong analytical, organizational, and time-management skills.
Ability to work independently and meet deadlines.
Digital Marketing
Social Media Marketing
Content Marketing
Campaign Management
Market Research
Data Analysis and Reporting
Communication Skills
Creativity and Problem-Solving
Planning and Organization
Key Performance Indicators (KPIs)
Social Media Reach and Impressions.
Engagement Rate.
Follower Growth Rate.
Number of Qualified Leads Generated.
Conversion Rate.
Paid Campaign Performance against Defined Objectives.
Marketing Budget Utilization.
Content Calendar Compliance.
Website Traffic Generated through Social Media.
Timely Submission of Marketing Performance Reports.
Authority and Responsibilities
Recommend social media marketing strategies and campaign ideas.
Prepare content calendars and marketing plans for approval.
Execute approved marketing campaigns.
Monitor performance and recommend corrective actions.
Coordinate with internal departments and external service providers.
Submit periodic performance reports to the direct manager.
Internal: Marketing, Sales, HR, and other relevant departments.
External: Advertising agencies, content creators, designers, and digital marketing service providers.
Comply with company policies, procedures, and applicable regulations.
Maintain the confidentiality of company information.
Perform other related duties assigned by the direct manager within the scope of the job.
