The Role
You'll own FRÍO's social presence and day-to-day marketing from start to finish: from the idea and the shoot through the edit, posting and results. This is a hands-on role for someone early in their career who wants real ownership fast.
What You'll Do
• Plan, shoot, edit and publish content for TikTok and Instagram (Reels, Stories, carousels, trends)
• Brainstorm content ideas and keep the posting calendar running
• Protect the brand look and tone across every post, caption and visual
• Run 360° marketing support: campaigns, launches, promotions, content for retail and online channels
• Manage CRM and email marketing: newsletters, product launches, customer flows
• Track performance (reach, engagement, follows, conversions) and use it to improve each week's content
• Work closely with our Brand Partnerships & Events Executive on events, influencer and UGC content
What We're Looking For
• 0–2 years of experience in social media, content creation or marketing (fresh graduates welcome)
• Confident shooting and editing short-form video on a phone (CapCut, InShot; Premiere/Final Cut is a plus)
• You know TikTok and Instagram trends well and know what makes people stop scrolling
• Good eye for visuals; Canva skills are a plus
• Some experience with email/CRM tools (Klaviyo, Mailchimp, Shopify Email or similar) is a plus
• Clear English writing; Arabic is a plus
• Valid UAE driving license (required)
• Available to join immediately or on short notice
Why FRÍO
You'll have creative ownership from day one at a fast-growing homegrown brand, with founder-led content that already reaches millions on TikTok.
To apply, please include a link to your portfolio, TikTok or Instagram (videos you've shot or edited).
