About the Role
A well-established company in the retail & e-commerce sector (Confidential) is looking for an experienced Social Media Manager to lead the socail media activites.
Key Responsibilities
1. Content Creation & Management
- Supervise the writing, editing and proofreading of all brand content.
- Oversee the production of multimedia content, including videos, graphics, blogs and social posts.
- Ensure consistent tone, messaging and visual identity across all platforms.
2. Social Media Strategy & Execution
- Develop and implement a cross-platform social media strategy aligned with business goals.
- Plan, manage and execute content calendars for all social channels.
- Grow audiences and engagement with innovative, platform-specific content.
3. Team Leadership & Development
- Lead a team of copywriters, content creators, moderators, digital designers, videographers and photographers.
- Provide creative direction, feedback and editorial guidance.
- Build a collaborative, high-performing and innovative team culture.
4. Competitor & Market Analysis
- Research industry trends and track competitor activity.
- Turn findings into clear insights and recommendations.
5. Brand Awareness & Growth
- Build and maintain a strong social media presence that boosts brand visibility.
- Develop campaigns that strengthen brand identity and community engagement.
6. Data Analytics & Performance Optimization
- Track content and engagement KPIs using web and social analytics tools.
- Optimize content based on performance data and audience insights.
7. Campaign Development & Execution
- Conceptualize and deliver creative campaigns that drive engagement.
- Coordinate with designers and marketing teams to keep campaigns aligned.
8. Brand Image & Reputation Management
- Monitor and manage the brand's online reputation.
- Ensure timely, on-brand responses to customer inquiries and comments.
9. Collaboration & Internal Coordination
- Work closely with marketing, sales and e-commerce teams to align content strategy.
- Manage relationships with external agencies and influencers for content partnerships.
10. Innovation & Trend Monitoring
- Stay ahead of emerging trends, platform updates and digital innovations.
- Test new content formats, platforms and engagement tactics.
