Job Summary & PurposeManage the company's social media platforms to enhance brand visibility, increase audience engagement, and support online marketing campaigns.
Key Performance Areas (KPAs) & Principal Accountabilities
- * Manage daily social media operations, including content publishing, scheduling, and audience engagement.
- Develop and execute social media strategies aligned with marketing objectives.
- Plan, develop, and maintain the social media content calendar.
- Create engaging social media graphics, videos, and other digital content.
- Optimize content for different platforms, including Facebook and Instagram
- Manage social media advertisements, promotions, and competitions.
- Increase the follower base, reach, and engagement across all social media platforms.
- Respond promptly to customer queries, comments, and messages.
- Monitor social media trends, competitor activities, and industry best practices.
- Analyze social media performance metrics and recommend improvements.
- Collaborate with the digital marketing team to achieve acquisition, conversion, and retention KPIs.
Experience (Years & Field):Minimum 1–3 years of experience in social media management or digital marketing.
Educational Qualification:Bachelor's degree or Diploma in Marketing, Mass Communication, Graphic Design, or a related field.
Professional Certifications:Digital Marketing or Social Media Marketing certification is an advantage.
Skills & Abilities:Creativity, communication, content creation, basic graphic design and video editing, analytical skills, social media management tools, and result orientation.
