Company Description

Atlas Furniture Manufacture is a distinguished leader in the furniture manufacturing and retail sector, delivering premium-quality products that blend craftsmanship with contemporary design. We are committed to elevating the customer experience through world-class showroom environments and a results-driven sales culture. Our operations reflect a deep commitment to operational excellence, integrity, and long-term client relationships. We invest in our people as the foundation of our continued growth across the Iraqi market.

Role Description

The Showroom & Sales Manager will lead all commercial and operational activities within the Atlas Furniture showroom in Baghdad, ensuring an exceptional customer journey from initial engagement to final sale. This role holds accountability for sales performance, team leadership, and the seamless execution of administrative, governmental, and banking processes that underpin showroom operations. The successful candidate will serve as the primary point of contact between the showroom and external stakeholders, including government bodies and financial institutions. This is a senior, high-visibility role requiring a balance of strategic sales thinking and meticulous administrative discipline. The role reports directly to senior management and plays a pivotal part in driving revenue growth and brand representation.

Key Responsibilities

● Oversee all day-to-day administrative operations of the showroom, ensuring processes are efficient, documented, and compliant with company policy.

● Lead, coach, and develop the showroom sales team to consistently achieve and exceed monthly and quarterly revenue targets.

● Manage and coordinate all governmental paperwork, regulatory submissions, and official correspondence with relevant Iraqi authorities on behalf of the company.

● Liaise with banking institutions to coordinate financial documentation, letters of credit, payment processing, and related transactional requirements.

● Develop and implement showroom sales strategies, promotional plans, and visual merchandising standards aligned with the Atlas brand identity.

● Monitor showroom KPIs including foot traffic conversion rates, average transaction value, and customer satisfaction metrics, reporting findings to senior leadership.

● Build and maintain strong relationships with key clients, corporate accounts, and walk-in customers to drive repeat business and referrals.

● Ensure inventory levels on the showroom floor are accurately maintained, coordinating with warehouse and production teams to meet display and fulfillment requirements.

● Conduct regular performance reviews, set individual targets for sales staff, and implement corrective action plans where necessary.

● Ensure the showroom environment meets the highest standards of presentation, safety, and customer experience at all times.

Must-Have Requirements

● Bachelor's degree in Business Administration, Sales, Marketing, or a closely related field.

● Minimum 5 years of progressive experience in sales management, with at least 2 years in a showroom, retail, or furniture/interiors environment.

● Demonstrated track record of meeting or exceeding sales targets in a B2C and/or B2B context.

● Proven experience managing governmental documentation, regulatory correspondence, or licensing procedures within the Iraqi business environment.

● Hands-on experience coordinating with Iraqi commercial banks on financial documents, payment instruments, or credit facilities.

● Strong leadership capability with experience managing a team of 5 or more direct reports.

● Proficiency in Arabic (written and spoken) is required; working proficiency in English is highly advantageous.

● Competency in Microsoft Office Suite (Word, Excel, PowerPoint) and ability to produce structured reports and correspondence.

● Sound understanding of Iraqi commercial regulations and standard business compliance requirements.

Nice to Have

● Prior experience in the furniture, home interiors, or luxury goods retail sector.

● Familiarity with CRM platforms or point-of-sale management systems.

● Existing relationships with Iraqi governmental bodies relevant to commercial operations.

● Experience in visual merchandising or showroom design coordination.

● Knowledge of supply chain or inventory management principles.

Benefits

● Competitive base salary commensurate with experience and seniority level.

● Performance-based incentive scheme tied to showroom revenue targets.

● Annual leave entitlement in accordance with Iraqi Labor Law No. 71 of 1987.

● Professional development and training opportunities.

● Supportive and structured corporate work environment with clear growth pathways.