JACO is looking for an Senior In-App Events & Campaigns Specialist to develop and manage interactive campaigns, competitions, and events that drive user engagement, participation, and revenue growth. The role involves event planning, coordination with cross-functional teams, launch execution, and performance analysis.
Key Responsibilities
- Develop creative concepts for in-app events and competitions aligned with user interests and business objectives.
- Design event scenarios, participation rules, scoring systems, rewards, timelines, and operational requirements.
- Coordinate with Product, Marketing, and Operations teams to ensure smooth implementation and timely launches.
- Conduct user acceptance testing (UAT) to verify event functionality, eligibility rules, rankings, and rewards.
- Monitor live events, address operational issues, and coordinate winner announcements and reward distribution.
- Analyze event performance, user engagement, spending, conversion, and revenue impact to identify improvement opportunities.
- Prepare event reports and recommend improvements based on performance data and user feedback.
- Leverage AI tools to support event ideation, content creation, data analysis, and operational efficiency.
Qualifications and Experience
- At least 2 years of experience in social media applications, digital campaigns, event operations, user engagement, or revenue growth.
- Experience coordinating with Product, Marketing, and Operations teams.
- Understanding of gamification, user behavior, and in-app spending mechanics.
- Proficiency in Excel or Google Sheets, project tracking tools, and data analysis.
- Ability to prepare operational plans, requirements documents, and performance reports.
- Proficiency in AI tools and the ability to evaluate their outputs effectively.
- Experience in live streaming, digital entertainment, or in-app purchases is preferred.
- A degree in Business Administration, Marketing, or a related field is preferred.
Required Skills
- Creativity and strong problem-solving skills.
- Analytical thinking and attention to detail.
- Strong planning, organization, and time management.
- Effective communication and cross-functional coordination.
