Role SummaryThe Senior Product Marketing Manager owns the strategic marketing layer for a specific product area within the Astra Tech & Botim ecosystem, spanning communication, fintech, or digital services. Reporting into the Head of Product Marketing, this role turns customer and market insight into sharp segmentation, differentiated positioning, and go-to-market strategies that drive adoption and revenue across a 150M+ user base. The role is built around insight and hypothesis-led decision making: the Senior Product Marketing Manager defines who the product is for, why they should care, and how success is measured. Three positions are available, each owning a distinct product area, working closely with Product, Growth, and Integrated Marketing.
Responsibilities
- * Own go-to-market strategy for an assigned product area, from launch planning through post-launch optimisation.
- Develop clear, differentiated positioning and messaging frameworks that translate product capabilities into customer value.
- Lead customer research, including interviews, surveys, and behavioural data analysis, to understand user needs, motivations, and barriers to adoption.
- Define and maintain customer segmentation for the product area, identifying priority segments and tailoring propositions to each.
- Generate and test hypotheses on what will drive adoption and engagement, and use the results to refine positioning, propositions, and launch approach.
- Monitor competitors and market trends to inform positioning, pricing perspective, and product prioritisation.
- Set launch and adoption KPIs with Product and Growth, track performance against them, and translate findings into clear recommendations.
- Partner with Product to shape roadmap priorities and propositions using customer and market insight.
- Partner with Growth on lifecycle and adoption strategy, and hand campaign execution, content, and asset production to the Integrated Marketing team through clear briefs.
- Use AI tools to accelerate research synthesis, competitive monitoring, and analysis, while critically validating outputs before they inform decisions.
- Coordinate launch readiness across Product, Growth, Brand, and Integrated Marketing to ensure consistent, high-quality delivery.
Requirements
- * 6-8 years of experience in product marketing within consumer technology, fintech, or digital platforms, with a track record of owning go-to-market strategy for launches end to end.
- Demonstrated strategic ownership of at least one launch for a product with a meaningfully large user base, with measurable adoption or revenue results.
- Strong skills in customer research and segmentation, with experience turning qualitative and quantitative findings into positioning and proposition decisions.
- Proven ability to form and test hypotheses, and to explain clearly what was learned and what changed as a result.
- Strong skills in positioning and messaging, with the judgement to adapt them across product areas such as communication, payments, and lending.
- Solid knowledge of product and marketing KPIs (e.g. activation, adoption, retention, conversion, revenue contribution), with comfort using product analytics platforms (e.g. Amplitude) to define and track them.
- Strong grounding in competitive analysis and market trends.
- Practical experience using AI tools for research synthesis, competitive analysis, or insight generation, with the ability to critically evaluate and correct AI-generated output.
- Proven ability to influence Product, Growth, Brand, and Integrated Marketing teams without direct authority, and to brief execution teams clearly.
- Exposure to fintech, lending, or other regulated or trust-sensitive digital services is an advantage.
