We're Hiring | Senior Performance Media Buyer – Mobile Apps
At driver, we're looking for a highly skilled and results-driven Senior Performance Media Buyer with proven expertise in Mobile App Marketing.
We're not just looking for someone who can launch ads. We're looking for a performance-focused professional who can strategically manage advertising budgets, optimize campaigns, and turn app installs into real, measurable business results.
Target Market : Kuwait
Employment Type : Full-Time
Key Responsibilities
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Plan, launch, manage, and optimize paid advertising campaigns across Meta, Snapchat, TikTok, Google Ads, and other relevant platforms.
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Develop and execute performance marketing strategies focused on app installs, user acquisition, bookings, and subscriptions.
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Manage advertising budgets efficiently and optimize spending based on campaign performance and return on investment.
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Analyze the complete user journey, from app installation and registration to completed bookings and subscriptions.
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Monitor and optimize key performance indicators, including CPI, CPA, CAC, ROAS, Conversion Rate, and Retention.
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Conduct continuous A/B testing across audiences, creatives, and campaign strategies.
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Prepare detailed daily and weekly performance reports with actionable insights and recommendations.
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Collaborate closely with content creators, designers, and developers to improve campaign performance and ensure accurate tracking.
Requirements
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Proven hands-on experience in Mobile App Performance Marketing, beyond traditional website or e-commerce advertising.
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Strong practical experience with AppsFlyer, including attribution tracking, partner integrations, event mapping, and in-app event measurement.
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Solid understanding of SKAN, iOS attribution, and Android app tracking.
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Demonstrated experience managing and optimizing App Install and In-App Conversion Campaigns.
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Strong analytical skills and the ability to make data-driven decisions to improve campaign performance.
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Proven ability to manage advertising budgets across multiple platforms and optimize customer acquisition costs.
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Experience in campaign scaling, audience segmentation, retargeting, and conversion optimization.
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Ability to work independently, take full ownership of campaign performance, and consistently deliver measurable results.
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Previous experience in the Kuwaiti or GCC market is a strong advantage.
Important Note
We're looking for proven expertise, not just theoretical knowledge.
The ideal candidate should have real experience managing mobile app campaigns, working directly with AppsFlyer, and optimizing advertising performance based on actual business outcomes.
Interested candidates are kindly requested to submit:
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An updated CV.
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A brief overview of mobile app campaigns they have previously managed.
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Relevant case studies or measurable campaign results, including budgets and performance metrics (without disclosing confidential information).
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A brief description of their hands-on experience with AppsFlyer.
Important Note:
Please ensure your CV includes a portfolio link or case studies showcasing your previous media buying campaigns, experience, and measurable results. Applications without a portfolio demonstrating relevant experience may not be considered.
- If you're passionate about performance marketing, understand the numbers behind successful campaigns, and know how to turn advertising budgets into measurable business growth, we'd love to hear from you.
