Senior Media Buyer & Performance Marketing Specialist
Company: TRAPPED Egypt
Department: Commercial Department / Marketing
Reports directly to: Commercial Director
Location: CFC Office, Cairo Festival City
Employment: Full-time, on-site
Working schedule: 5 days per week, 9 hours per day
About the Role
TRAPPED Egypt is looking for a hands-on Senior Media Buyer & Performance Marketing Specialist to join our marketing team.
You will lead the planning, launch, and optimization of paid advertising campaigns and turn paid media and social media data into practical actions that improve qualified leads, bookings, and spending efficiency across our branches, experiences, events, and corporate offerings.
The role also supports our planned expansion into Gulf markets and reports directly to the Commercial Director.
Key Responsibilities
Paid Media Planning and Execution
• Plan, build, launch, and optimize campaigns across Meta Ads for Facebook and Instagram, TikTok Ads, Google Ads, YouTube advertising including Shorts placements, and Snapchat Ads.
• Translate commercial priorities into campaign objectives, target audiences, channel plans, budgets, and testing strategies.
• Manage campaigns for different branches, experiences, seasons, and markets, with clear objectives for consumer bookings and corporate lead generation.
• Build prospecting and remarketing campaigns with appropriate targeting, exclusions, and audience segmentation.
• Check campaign settings, creative approvals, destination links, and conversion events before launch.
Budget Control and Optimization
• Monitor campaign performance and budget pacing, identify wasted spend, and recommend reallocations within approved limits.
• Test audiences, creative formats, offers, landing pages, bids, and campaign settings to improve acquisition and conversion results.
• Maintain a record of significant campaign changes, tests, and outcomes.
• Escalate unexpected spending, tracking failures, rejected campaigns, or major performance declines to the Commercial Director.
Tracking and Business Measurement
• Work with the technical team to implement and validate GA4, Google Tag Manager, platform pixels, conversion APIs where appropriate, and UTM tagging.
• Connect campaign activity to qualified leads, completed bookings, and sales outcomes wherever reliable data is available.
• Monitor cost per qualified lead, cost per booking, conversion rates, and attributable return alongside engagement and delivery metrics.
• Distinguish platform-reported results from verified business outcomes and explain tracking gaps or attribution limitations.
• Coordinate spending and revenue checks with Finance and relevant reporting owners.
Social Media Analysis and Reporting
• Analyze paid and organic social media performance by channel, content format, audience, branch, and market.
• Review reach, engagement, watch time, retention, audience growth, and traffic to identify useful content and campaign insights.
• Produce clear weekly updates and monthly reports for the Commercial Director, supported by accessible data and actionable recommendations.
• Explain what changed, possible contributing factors, tests completed, and recommended next steps.
• Maintain organized dashboards or spreadsheets covering budgets, results, experiments, and tracking issues.
Creative Collaboration and Market Expansion
• Provide the creative team with briefs based on audience insights and campaign performance.
• Recommend hooks, messaging, calls to action, and short-form video tests suited to each platform.
• Work with Sales, Call Center, and customer-facing teams to evaluate lead quality, booking barriers, and campaign follow-up.
• Coordinate with Marketing and Operations on approved offers, event details, and branch information.
• Support campaigns targeting Saudi Arabia and other Gulf markets through audience research, local messaging, platform selection, and controlled testing.
• Stay up to date with advertising policies, platform changes, and new formats.
Requirements
• Strong hands-on media-buying and campaign-optimization experience across Meta, TikTok, Google/YouTube, and Snapchat.
• Practical understanding of campaign structures, bidding, budgets, remarketing, testing, and conversion optimization.
• Working knowledge of GA4, Google Tag Manager, conversion tracking, and attribution.
• Strong Excel or Google Sheets skills and the ability to turn paid and organic social media data into clear actions.
• Strong commercial judgment, attention to detail, communication, and collaboration skills.
• Ability to work full-time on-site at the CFC office, five days per week, nine hours per day.
Preferred Experience
• Running campaigns in Saudi Arabia or other Gulf markets.
• Experience in entertainment, hospitality, events, multi-location, or booking-based businesses.
• Experience in both consumer acquisition and B2B lead generation.
• Familiarity with dashboard tools such as Looker Studio.
How Success Will Be Measured
• Qualified leads, completed bookings, acquisition costs, and conversion performance.
• Attributable advertising return where measurement is reliable.
• Spending efficiency against approved budgets.
• Tracking accuracy, reporting quality, and useful recommendations.
• Quality of campaign experiments, creative learning, and collaboration across teams.
Specific targets will be agreed based on business priorities, available data, and established baselines.
