**Senior Media Buyer
Company: Healthy & Tasty
Location: Maadi, Cairo, Egypt
Industry: Food Retail & F&B
Job Overview
Healthy & Tasty is looking for a creative and results-driven Senior Media Buyer to lead the planning, execution, and optimization of paid digital advertising campaigns. The role focuses on driving sales and online orders, increasing customer acquisition, and strengthening brand awareness across digital platforms.
The ideal candidate combines strong analytical skills with creative thinking and a solid understanding of the food retail and F&B market.
Key Responsibilities
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Develop and execute paid media strategies aligned with business objectives, including sales growth, online orders, customer acquisition, and brand awareness.
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Plan, launch, manage, and optimize advertising campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
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Develop creative campaign concepts, promotional ideas, and advertising strategies tailored to Healthy & Tasty’s products, offers, target audiences, and brand identity.
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Collaborate with the marketing, content, and design teams to create engaging ad creatives, videos, and promotional materials that drive performance.
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Monitor campaign performance, analyze key metrics, and optimize advertising budgets to maximize return on ad spend (ROAS) and overall campaign effectiveness.
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Analyze customer behavior, market trends, competitors, and campaign insights to identify new opportunities for growth.
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Manage audience targeting, retargeting, campaign testing, and customer segmentation to improve conversion rates and reduce acquisition costs.
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Track and report on key performance indicators (KPIs), including reach, engagement, cost per acquisition (CPA), conversion rates, ROAS, and sales performance.
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Recommend data-driven improvements to campaign strategies, promotional activities, and digital marketing performance.
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Ensure consistent brand messaging across campaigns while balancing short-term sales objectives with long-term brand growth.
Job Requirements
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3–5 years of proven experience in media buying and paid digital advertising.
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Previous experience in the F&B, food retail, FMCG, or e-commerce industry is highly preferred.
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Hands-on experience with Meta Ads Manager and Google Ads.
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Strong understanding of performance marketing, brand awareness campaigns, audience targeting, and conversion optimization.
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Demonstrated ability to develop creative advertising concepts and innovative promotional ideas.
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Strong analytical skills with a solid understanding of ROAS, ROI, CPA, conversion rates, and campaign budget optimization.
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Experience analyzing campaign data and translating insights into actionable strategies.
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Strong communication and collaboration skills, with the ability to work effectively with content creators and designers.
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A proactive mindset, attention to detail, and the ability to manage multiple campaigns and priorities.
What We’re Looking For
A creative and commercially minded professional who understands how to turn digital advertising into measurable business results while building a strong and recognizable brand in the healthy food retail market.**
