We are looking for a creative, proactive, and hands-on Senior Marketing Executive to manage and execute marketing activities across a portfolio of F&B brands. The ideal candidate should have a strong background in restaurant or F&B marketing, with experience managing multiple brands, developing marketing campaigns, coordinating creative content, and executing brand activations.
This role requires someone who is well-connected with Kuwait's F&B market, understands consumer and social media trends, and enjoys being actively involved in restaurant visits, photoshoots, launches, and marketing events.
Key Responsibilities:
- Plan, coordinate, and execute marketing campaigns across multiple F&B brands, ensuring consistency with each brand's identity and positioning.
- Develop and maintain monthly and annual marketing calendars, including promotions, seasonal campaigns, product launches, and events.
- Oversee social media content planning and execution across Instagram, TikTok, and other relevant platforms.
- Coordinate with graphic designers, social media teams, photographers, videographers, and external creative agencies.
- Develop creative briefs and oversee the production of marketing materials, digital content, menus, packaging, and promotional assets.
- Identify and coordinate influencer collaborations, brand partnerships, restaurant activations, and promotional events.
- Work closely with restaurant operations and culinary teams to support new menu launches, promotional activities, and restaurant openings.
- Conduct regular restaurant visits to ensure marketing campaigns and promotional materials are implemented effectively.
- Monitor market trends, competitor activities, and consumer preferences to identify new marketing opportunities.
- Track campaign performance, social media engagement, and key marketing metrics, providing reports and recommendations to management.
- Manage multiple marketing projects and deadlines while ensuring timely execution and brand consistency.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field.
- 4–6+ years of relevant marketing experience, preferably within the restaurant, F&B, or hospitality industry.
- Proven experience managing marketing campaigns, multiple brands, or simultaneous marketing projects.
- Strong understanding of restaurant marketing, social media trends, and consumer behavior in Kuwait and the GCC.
- Experience coordinating with designers, content creators, photographers, agencies, and other creative partners.
- Good understanding of brand positioning, creative content, influencer marketing, and promotional activities.
- Strong organizational, project management, and execution skills.
- Fluency in Arabic and English is required.
- Ability to work independently, manage multiple priorities, and meet deadlines.
- Willingness to attend restaurant visits, photoshoots, events, and brand activations as required.
- Familiarity with Canva, Adobe Creative Suite, Meta Ads, or digital campaign reporting would be an advantage.
