Job DescriptionWe are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.
The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.
Key Responsibilities* Decide which customer attributes and segments are worth building
* Own the Telco use case library
* Define what each customer segment means commercially and how its value is measured
* Design and measure customer campaigns
* Build and use customer segments in a real customer data or campaign environment
* Own CVM use cases end to end, including:
+ Churn
+ Retention
+ Dormancy
+ Win-back
+ Upsell
+ Tariff migration
+ Device upgrade
- Prove campaign impact through control design, uplift, and incrementality measurement
- Work with engineering teams to specify customer attributes and segments
- Work with a Customer Data Platform or campaign management platform
RequirementsRequirements* 7+ years of experience
* Telco experience is mandatory
* Experience in Telco CVM, customer base management, or marketing analytics
* Hands-on experience in personally designing and measuring campaigns
* Strong understanding of Telco commercial drivers, including:
+ ARPU
+ Churn economics
+ Recharge behaviour
+ Prepaid and postpaid mechanics
+ Cross-sell into fixed and content
- Experience with customer segmentation in a real customer data or campaign environment
- Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade
- Strong understanding of control design, uplift, and incrementality measurement
- Strong SQL skills
- Experience with a Customer Data Platform or campaign management platform is preferred
- Experience working with engineering teams to specify customer attributes and segmen
