Job Title: Senior Copywriter & Content Creator
Location: New Cairo, Cairo · On-site (5 days/week)
Employment Type: Full-time
About Certifeka
Certifeka is a global education platform and professional certification provider, empowering professionals through accredited degrees, certifications, and internationally recognized qualifications. We partner with prestigious universities and awarding bodies to deliver flexible, career-focused learning designed for the real world.
About the Role
We’re looking for a creative, strategic, and performance-driven Copywriter & Content Creator to become the voice of our brand. This role goes far beyond writing captions: you’ll develop content ideas, advertising concepts, campaign directions, and messaging that drive measurable results.
Working closely with our marketing and creative teams, you’ll turn short- and long-term business goals into high-performing campaigns across multiple platforms while keeping our brand voice consistent.
What You’ll Do
- Write high-converting ad scripts for Meta, TikTok, LinkedIn, YouTube, and other digital platforms
- Create compelling organic content, including carousels, social posts, short-form videos, articles, and campaign messaging
- Write platform-specific copy for Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, email marketing, landing pages, and our website
- Develop creative concepts and content directions for marketing campaigns
- Build monthly content strategies and editorial plans aligned with business goals
- Write for both performance and brand marketing, with a clear understanding of the objective behind each
- Produce SEO-driven content that grows organic website traffic
- Track website and social media performance, and use the insights to improve content results
- Research competitors, market trends, and audience insights to keep content relevant and impactful
- Collaborate with designers, media buyers, and marketers to deliver high-performing creative assets
- Lead and contribute to brainstorming sessions, turning ideas into executable campaigns
- Keep all content consistent with our brand identity and compliant with copyright and data protection regulations
Requirements
- 3+ years of experience in copywriting, content strategy, or creative marketing
- A strong portfolio showcasing advertising campaigns, scripts, and social media content
- Excellent scriptwriting skills for short-form video ads and organic video content
- Deep understanding of performance vs. organic content, brand communication, the customer journey and marketing funnel, and campaign planning
- Strong grasp of how content differs across Meta, LinkedIn, TikTok, and YouTube
- Ability to create content for different objectives: awareness, consideration, lead generation, conversion, engagement, and retention
- Solid knowledge of SEO best practices
- Experience with AI tools such as ChatGPT is a plus, but strategic thinking and original ideas are essential
Nice to Have
- Experience in education, EdTech, or professional training
- Basic understanding of paid advertising creatives
- Familiarity with content analytics and performance metrics (e.g., Google Analytics, Meta Ads Manager)
- Experience building content calendars and campaign roadmaps
Who We’re Looking For
We’re not looking for someone who simply generates copy with AI. We’re looking for a marketer who understands why content works, can build creative ideas from scratch, turn business goals into campaigns, and write content that delivers measurable impact.
What We Offer
- Competitive salary
- Health insurance
- Learning and development opportunities
- A healthy, supportive work environment
How to Apply
Apply with your CV and a portfolio showcasing your advertising campaigns, scripts, and content projects. You can attach your portfolio to your application or send it to [email protected]. Shortlisted candidates will be asked to complete a task after the initial screening stage.
