We are looking for a results-driven Sales & CRM Growth Manager to lead our sales team, optimize customer conversion, and drive revenue growth through WhatsApp marketing, CRM systems, and intelligent automation.
The ideal candidate combines strong sales leadership with hands-on expertise in WhatsApp Business API platforms such as WATI, Respond.io, or similar solutions.
You will be responsible for developing high-converting sales strategies, managing customer engagement campaigns, implementing automated workflows, coaching sales representatives, and identifying new revenue opportunities.
Key Responsibilities1. Sales Management & Team Leadership
- * Lead, train, and manage the sales team to consistently achieve revenue and conversion targets.
- Develop sales scripts, objection-handling frameworks, and closing techniques.
- Monitor individual and team performance through KPIs and sales dashboards.
- Review customer conversations to identify opportunities for improvement.
- Conduct regular coaching sessions and performance evaluations.
- Establish sales processes, follow-up strategies, and quality standards.
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WhatsApp Marketing & Campaign Management* Plan, launch, and optimize WhatsApp marketing campaigns using WATI, Respond.io, or similar platforms.
* Develop targeted broadcast campaigns based on customer behavior, purchase history, and engagement.
* Create promotional campaigns, seasonal offers, flash sales, and trending marketing initiatives.
* Implement customer segmentation and personalized messaging strategies.
* Conduct A/B testing on messages, offers, CTAs, and campaign timing.
* Track campaign performance, conversion rates, and revenue generated.
* Ensure compliance with WhatsApp Business Platform policies and messaging regulations.
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CRM & Marketing Automation
- * Manage and optimize CRM systems to improve lead tracking, customer engagement, and sales performance.
- Design and implement automated WhatsApp workflows, chatbots, and follow-up sequences.
- Build lead nurturing, abandoned checkout recovery, upselling, cross-selling, and customer reactivation campaigns.
- Integrate WhatsApp platforms with CRM systems, websites, and other marketing tools.
- Utilize automation tools such as Make, Zapier, or n8n to streamline sales operations.
- Identify opportunities to reduce manual tasks and improve sales team productivity.
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Revenue Growth & Conversion Optimization
- * Develop and execute strategies to increase customer conversion rates and overall sales revenue.
- Analyze customer journeys to identify conversion bottlenecks and revenue opportunities.
- Optimize lead qualification, response times, follow-up frequency, and closing processes.
- Develop promotional offers, bundles, and pricing experiments to increase average order value.
- Collaborate with marketing, product, and technical teams to improve the customer purchasing experience.
- Continuously test new sales approaches and growth opportunities.
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Reporting & Performance Analysis
- * Build and maintain dashboards tracking sales performance and campaign effectiveness.
- Monitor KPIs including conversion rate, revenue per agent, average order value, customer acquisition cost, and campaign ROI.
- Analyze customer data and campaign results to generate actionable insights.
- Present weekly and monthly performance reports with recommendations for improvement.
Requirements 4–7+ years of experience in Sales Management, CRM, Revenue Operations, or Growth Marketing.
* Proven experience managing and coaching sales teams.
* Hands-on experience with WhatsApp Business API platforms (WATI, Respond.io, or similar) is essential.
* Strong knowledge of CRM systems such as HubSpot, Zoho CRM, Salesforce, or similar.
* Practical experience building automated customer journeys, workflows, and sales funnels.
* Proven ability to plan and execute WhatsApp broadcast and promotional campaigns.
* Strong understanding of lead segmentation, customer lifecycle marketing, and conversion optimization.
* Experience using automation tools such as Make, Zapier, or n8n.
* Strong analytical skills and experience with sales reporting and performance dashboards.
* Excellent communication, leadership, and problem-solving skills.
* Ability to combine strategic planning with hands-on execution.*
Preferred Qualifications
- * Experience in B2C, E-commerce, EdTech, SaaS, or digital products.
- Experience managing high-volume WhatsApp sales operations.
- Knowledge of Meta Ads Manager, Click-to-WhatsApp Ads, and retargeting campaigns.
- Experience integrating CRM platforms with APIs, webhooks, and third-party applications.
- Familiarity with AI-powered chatbots and conversational sales automation.
- Demonstrated success in increasing sales conversion rates and revenue through automation and campaign optimization.
Key Performance Indicators (KPIs)
- * Monthly sales revenue and revenue growth.
- WhatsApp lead-to-customer conversion rate.
- Revenue generated from WhatsApp campaigns.
- Sales team target achievement and productivity.
- Average order value (AOV).
- Customer reactivation and repeat purchase rates.
- Campaign ROI and automation effectiveness.
- Lead response time and follow-up effectiveness.