Job Purpose And ResponsiblitiesThe Sales Activation Specialist shall be responsible for planning, coordinating, implementing, and evaluating sales activation activities across the designated retail markets in Oman and the UAE.
Requirements
- * Minimum 3-8 years of relevant experience in sales activation, trade marketing, retail marketing, or a similar field.
- Bachelor s degree in marketing, business administration, sales, or a related discipline.
- Proven experience in executing in-store promotions, product launches, sampling activities, and retail campaigns.
- Good knowledge of Oman retail operations and the FMCG market.
- Proficiency in Microsoft Excel and PowerPoint for data analysis and reporting
- Good written and verbal communication skills in English are mandatory, and Arabic and other languages will be an advantage.
- Valid driving licence and willingness to travel within Oman and, when required, to the UAE.
Sales Activation Planning
- * Develop sales activation plans aligned with the company s sales and marketing strategies.
- Prepare campaign schedules, implementation plans, budgets, resource requirements, and expected outcomes.
- Recommend suitable activation activities based on product priorities, sales objectives, customer profiles, and market opportunities.
In-Store Campaign Execution
- * Coordinate and execute in-store promotions, product launches, sampling campaigns, demonstrations, seasonal promotions, and consumer-engagement activities.
- Ensure campaigns are implemented according to approved timelines, budgets, brand guidelines, and agreed objectives.
- Conduct regular market visits to verify campaign execution and resolve implementation gaps.
Product Placement and Visibility
- * Monitor product availability, shelf placement, share of shelf, promotional displays, pricing, point-of-sale materials, and overall brand visibility.
- Identify gaps in product distribution, availability, placement, and visibility and recommend corrective actions.
- Coordinate with retailers, agents, sales teams, and merchandisers to improve product presentation and promotional compliance.
Retailer and Agent Coordination
- * Maintain effective coordination with retailers, distributors, agents, merchandising teams, and other relevant stakeholders.
- Communicate campaign objectives, execution requirements, timelines, promotional mechanics, and expected deliverables.
- Follow up with stakeholders to ensure all agreed promotional activities are implemented effectively.
Market and Competitor Monitoring
- * Monitor market trends, consumer behaviour, competitor pricing, promotions, product launches, packaging, displays, and other trade activities.
- Identify market opportunities, competitive threats, and emerging retail trends.
- Submit timely market intelligence and recommend appropriate sales activation responses.
Sales Data and Campaign Analysis
- * Collect and analyze primary and secondary retail sales data to evaluate campaign performance.
- Measure key indicators such as sales uplift, consumer engagement, product availability, promotional compliance, return on investment, and market coverage.
- Compare actual campaign performance against agreed targets and identify areas for improvement.
Budget Management
- * Prepare activation cost estimates and support the effective management of approved campaign budgets.
- Monitor campaign expenditure and ensure activities are executed within the approved budget.
- Maintain accurate records of activation-related costs and report any budget variance promptly.
Reporting and Recommendations
- * Submit weekly, monthly, and campaign-specific reports to the Sales Director.
- Reports shall include campaign activities, market observations, sales performance, competitor developments, execution issues, budget status, photographs, and corrective actions.
- Provide data-driven recommendations to improve future campaigns, product visibility, consumer engagement, sales performance, and return on investment.
Cross-Functional Coordination
- * Work closely with sales, marketing, supply chain, finance, retailers, agents, and external service providers.
- Ensure adequate product availability, promotional materials, staffing, approvals, and logistical support before campaign implementation.
- Provide on-the-ground support to the sales team during major campaigns, launches, exhibitions, and promotional events.
Compliance and Brand Standards
- * Ensure all activation activities comply with the company s brand guidelines, approved communication, health and safety requirements, and applicable laws.
- Ensure promotional materials and consumer interactions accurately represent the company and its products.
- Immediately report any non-compliance, execution issue, or reputational risk to the Sales Director.
