**Regional Head of Marketing – Fashion Retail & E-commerce (Egypt)
About us
BEVAVA is a multi-brand fashion e-commerce platform, part of a regional retail group operating 40+ international fashion and lifestyle brands across 300+ points of sale in the Middle East. We're growing online and in stores, adding new brands and entering new markets, and we're building out our marketing leadership.
The role
A senior, hands-on marketing leader to plan and run marketing across a portfolio of international fashion brands. You'll own the marketing plan and budget, treat marketing as an investment that must pay back, and be accountable for results in sales, not just reach.
What you'll do
• Build and run a 12-month marketing calendar across brands, planned well ahead and covering seasons, launches, sales, store openings, Ramadan, White Friday and other key retail moments.
• Set marketing budgets as a share of sales by brand, allocate spend across channels, and report return monthly (ROAS, cost per acquisition, CRM revenue, footfall and conversion).
• Lead performance marketing across Meta, Google and TikTok, and manage agencies against clear targets.
• Own CRM and loyalty across WhatsApp, SMS and email; test, measure and scale what works.
• Plan store openings, pop-ups and events end to end, from mall partnerships and permits to influencers and PR.
• Work with international brand partners on global campaign roll-outs, brand guidelines and approvals.
• Partner with the commercial, buying, e-commerce and finance teams so marketing supports sell-through, markdowns and store performance.
• Lead, develop and set standards for a marketing team, and bring plans to management before they're asked for.
What we're looking for
• 10+ years in marketing, with at least 6 in fashion, footwear or lifestyle retail.
• Experience at a multi-brand retail or franchise group, working with international brand principals.
• Strong understanding of GCC and Lebanese consumers and retail markets: malls, seasonality, payday cycles and what drives footfall in each.
• A track record of owning a marketing budget against a retail P&L. You know what marketing should cost as a share of sales and can defend every line.
• Solid retail economics: sell-through, margin, markdowns, footfall, conversion and average basket.
• Hands-on with data and dashboards; comfortable challenging an agency on numbers.
• Excellent written and spoken English, at senior-management level. Arabic is a strong plus.
• Highly organised, mature and proactive.
Location: Egypt, with regular regional travel.**
