About the company
HR Egypt Network - HREN
Outsourcing and Offshoring Consulting
Job Title: Reels Creator (Content, Filming & Editing)
Industry: Marketing / Advertising Agency
Location: Maadi, Cairo (Full-Time, Onsite)
Reports to: Creative Director / Social Media Manager
About the Role
We are looking for a highly creative and trend-savvy Reels Creator to join our marketing team. You will be the driving force behind our short-form video content, owning the entire process from ideation to final export. This is not just a desk job; you will be expected to conceptualize, shoot, and edit engaging Reels that stop the scroll and drive engagement for our brand and our clients.
If you live and breathe TikTok and Instagram trends, have a keen eye for aesthetics, and possess the technical skills to produce high-quality videos quickly, we want to hear from you.
Key Responsibilities
Content & Strategy :
Trend Research: Actively monitor Instagram Reels and TikTok trends, sounds, and formats to identify opportunities for viral content.
Ideation: Brainstorm and pitch creative concepts, scripts, and storyboards that align with marketing objectives and brand identity.
Copywriting: Write compelling captions and on-screen text that hook viewers in the first 3 seconds.
Filming & Production :
On-Site Shooting: Film high-quality vertical video content (in-office, at events, or on-location) using smartphones and/or professional cameras.
Lighting & Audio: Set up basic lighting and audio equipment (microphones) to ensure clear sound and crisp visuals.
Talent Direction: Direct team members or clients on camera to ensure natural, engaging performances.
Editing & Post-Production (30%)
Video Editing: Cut raw footage into polished, fast-paced Reels using editing software (e.g., CapCut, Premiere Pro, or Final Cut Pro).
Motion Graphics: Add dynamic transitions, text overlays, captions (subtitles), and effects that keep retention high.
Sound Design: Sync audio, add sound effects, and mix music tracks effectively.
Formatting: Ensure all videos are optimized for Instagram (9:16 aspect ratio, high resolution, correct cover images).
Requirements
Must-Have:
Experience: 1–3 years of proven experience creating short-form video content (agency experience is a plus).
Portfolio: A strong portfolio/showreel demonstrating proficiency in shooting and editing Reels/TikToks.
Technical Skills: Proficiency in mobile editing apps (CapCut) and desktop software (Adobe Premiere Pro is preferred).
Smartphone Proficiency: Advanced knowledge of iPhone/Android camera settings (4K, 60fps, stabilization).
Trend Knowledge: Deep understanding of Instagram and TikTok algorithms, trends, and best practices.
Onsite Availability: Ability to commute to and work from our Maadi office full-time.
Nice-to-Have:
Basic graphic design skills (Canva/Photoshop) for thumbnails.
Experience appearing on camera (hosting/presenting).
Soft Skills
Creativity: Ability to think outside the box and generate fresh ideas.
Speed & Efficiency: Ability to turn around edits quickly in a fast-paced marketing environment.
Communication: Strong verbal and written communication skills in Arabic and English.
Team Player: Comfortable collaborating with account managers, designers, and clients.
What We Offer
Creative Freedom: The opportunity to experiment with new formats and trends.
Growth: A dynamic work environment within the marketing industry.